The Role
Develop and execute APAC employer branding strategy; create multimedia content and campaigns for social platforms; manage careers page; run employee advocacy and engagement programs; partner with HR/TA/Operations/Marketing; research talent market insights and track campaign ROI.
Summary Generated by Built In
CHAGEE is a leading contemporary tea beverage brand rooted in traditional Chinese tea culture and modern innovation. With rapid expansion across Asia and beyond, we are committed to delivering not only premium tea experiences to our customers but also a vibrant, meaningful, and rewarding workplace for our employees.
We are looking for a passionate Employer Branding Manager to craft and strengthen Chagee’s reputation as an employer of choice, ensuring our people experience is as refreshing as our tea.
Key ResponsibilitiesEmployer Branding Strategy
- Develop and execute Chagee’s employer branding strategy across all APAC markets
- Position Chagee as an employer of choice through consistent messaging aligned with company culture, values, and EVP (Employee Value Proposition).
- Partner with HR and TA teams to understand hiring needs and create campaigns that attract top talent in F&B and retail.
Content Creation & Storytelling
- Build compelling narratives that showcase Chagee’s culture, career growth, diversity, and sustainability initiatives.
- Create engaging content (videos, articles, employee spotlights, social posts) for LinkedIn, TikTok, Instagram, and other relevant platforms.
- Manage the Chagee Careers page and digital channels to ensure they reflect an authentic and attractive employee experience.
Employee Engagement & Advocacy
- Launch internal ambassador programs to encourage employees to share authentic stories.
- Organize internal campaigns, culture events, and recognition programs that strengthen Chagee’s values.
- Partner with Operations, Marketing, and Store Teams to showcase employee success stories.
Talent Market Insights
- Research competitor employer branding strategies in F&B retail.
- Provide market insights on talent attraction trends, especially for new market entries (Japan, Korea, etc.).
- Track ROI of employer branding campaigns through metrics such as candidate quality, social engagement, and employer rankings.
- Bachelor’s degree in Marketing, Communications, HR, or related field.
- 5–8 years of experience in employer branding, recruitment marketing, or brand communications (F&B / retail industry preferred).
- Strong storytelling and content creation skills (visual + copywriting).
- Experience with digital marketing tools, social media campaigns, and analytics.
- Excellent communication skills with cross-cultural awareness.
- Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.
Skills Required
- Bachelor's degree in Marketing, Communications, HR, or related field.
- 5-8 years experience in employer branding, recruitment marketing, or brand communications.
- Experience in F&B or retail industry (preferred).
- Strong storytelling and content creation skills (visual and copywriting).
- Experience with digital marketing tools, social media campaigns, and analytics.
- Excellent communication skills with cross-cultural awareness.
- Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.
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The Company
What We Do
CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally. As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.
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