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Oversees accounting operations, financial close, reporting, retail revenue and expense controls, fixed assets, lease accounting, inventory reconciliation, treasury, tax compliance, audits, and internal controls. Partners with regional and group finance teams to improve processes, automate accounting activities, provide financial analysis, and ensure regulatory compliance across multinational operations.

Supports the APAC Legal and Compliance team by managing corporate secretarial activities, board meetings, statutory filings, legal documents, precedents, training materials, calendars, external counsel relationships, legal spending, and general administration. The role requires careful handling of time-critical and sensitive work, strong organization, communication skills, and proficiency with Microsoft Office.

Drives APAC DTC app user growth by owning MAU targets across acquisition, activation, and retention. Develops localized growth strategies, scales successful playbooks across markets, builds metrics dashboards, and optimizes performance through A/B testing and data analysis. Partners with marketing, IT, and operations teams while leading country teams and coordinating across multicultural APAC markets.

Drive and execute regional culture initiatives by translating values into actionable behaviors, materials, and toolkits. Coordinate rollouts with country teams, create internal content and onboarding materials, collect feedback through surveys/pulses, track progress, and recommend improvements to ensure consistent, scalable culture adoption across markets.

Manage APAC corporate secretarial functions, schedule and run board meetings, maintain statutory filings, prepare and review legal documents and templates, liaise with external counsel and service providers, manage legal spend and purchase orders, support drafting and training materials, maintain calendars, and perform general legal administration.

Manage APAC communications and public affairs: draft and localize press materials, coordinate regional PR calendars and media outreach, support launches and events, monitor/report performance, assist issue management and government relations, coordinate stakeholder mapping, and travel to markets as required.

Plan, execute, and optimize in-app cross-market campaigns across APAC. Coordinate with product, design, marketing, BI and local teams, monitor participation/conversion/retention metrics, generate performance reports, gather user feedback, and manage budgets and resources to improve campaign outcomes.

Prepare monthly APAC P&L consolidation, track and analyze regional G&A expenses, explain variances, coordinate with country finance teams and HQ, support budgeting/forecasting, and improve reporting processes.

Plan and execute in-store and local marketing for store openings and ongoing operations: design menu boards and POS, manage merchandising and budgets, coordinate agencies and landlords, analyze campaign performance, support new product trials and consumer research to inform product development.

Perform creative design tasks including concept development, visual assets, layouts, and revisions. Collaborate with stakeholders to meet branding and project requirements and deliver polished design deliverables on schedule.