The Role
Plan, execute, and optimize in-app cross-market campaigns across APAC. Coordinate with product, design, marketing, BI and local teams, monitor participation/conversion/retention metrics, generate performance reports, gather user feedback, and manage budgets and resources to improve campaign outcomes.
Summary Generated by Built In
We are looking for an experienced and detail-oriented professional to join our regional team. This role will focus on planning, executing, and optimizing in-app campaigns across APAC markets, collaborating with cross-functional teams to deliver high-quality user experiences and drive business results.
Key Responsibilities
1. Activity Planning & Execution
- Plan and implement cross-market campaigns, promotions, and themed events on the APAC APP platform.
- Ensure alignment with business goals and campaign objectives.
2. Cross-Departmental Collaboration
- Coordinate closely with product, design, marketing, BI and local teams.
- Ensure seamless campaign execution with timely resource alignment.
3. Data Monitoring & Performance Tracking
- Track and analyze key activity metrics such as participation rate, conversion rate, and retention rate.
- Generate post-campaign performance reports and provide actionable insights.
4. User Feedback & Activity Optimization
- Collect and evaluate user feedback to improve campaign experience and efficiency.
- Continuously test and refine campaigns based on results and market trends.
5. Budget Management & Resource Planning
- Develop activity budgets and control spending within approved limits.
- Efficiently allocate resources to maximize impact.
Requirements
- Bachelor’s degree or above in Marketing, Business, or related field.
- 3+ years of campaign operations, growth, or user operations experience (preferably in e-commerce, internet or mobile app industry).
- Strong analytical skills and experience with data platforms (e.g., Excel, Tableau, GA, internal dashboards).
- Proactive, detail-oriented, and able to manage multiple projects under tight timelines.
- Fluent in both English and Chinese for cross-market collaboration.
Skills Required
- Bachelor's degree or above in Marketing, Business, or related field.
- 3+ years of campaign operations, growth, or user operations experience.
- Experience in e-commerce, internet or mobile app industry.
- Strong analytical skills and experience with data platforms (Excel, Tableau, Google Analytics, internal dashboards).
- Proactive, detail-oriented, able to manage multiple projects under tight timelines.
- Fluent in both English and Chinese for cross-market collaboration.
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The Company
What We Do
CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally. As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.
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