The Role
Drives APAC DTC app user growth by owning MAU targets across acquisition, activation, and retention. Develops localized growth strategies, scales successful playbooks across markets, builds metrics dashboards, and optimizes performance through A/B testing and data analysis. Partners with marketing, IT, and operations teams while leading country teams and coordinating across multicultural APAC markets.
Summary Generated by Built In
JD wise, we still use this?
The APAC DTC User Growth Manager is to drive user growth for our Direct-to-Consumer (DTC - APP) business. This role will be fully responsible for the Monthly Active User (MAU) targets across the APAC region, encompassing both new user acquisition and existing customer retention. The ideal candidate is a strategic thinker with strong analytical skills and the ability to rapidly scale successful playbooks across diverse markets.
Key Responsibilities:
- Develop and execute growth strategies: Analyze market data to identify growth opportunities and bottlenecks. Design and implement localized strategies for user acquisition, activation, and retention.
- Cross-market scaling: Systematize proven growth playbooks and rapidly replicate them across other APAC markets to achieve scalable results.
- Data-driven optimization: Establish a core metrics dashboard. Continuously optimize strategies through A/B testing and data analysis to enable rapid iteration.
- Collaboration and leadership: Work effectively with Marketing, IT, operations and other departments. Lead country teams to ensure project execution.
- Cross-cultural communication: Communicate clearly with teams across APAC and thrive in a multicultural work environment.
Qualifications:
- 5+ years of experience in user growth or membership management. Experience in cross-border/multi-market environments is a strong plus.
- Strong problem-solving skills, innovative thinking, and the ability to learn and adapt quickly.
- Excellent analytical skills, with proficiency in SQL, Excel is a strong plus.
- Excellent communication and collaboration skills with project management experience.
- Experience in team management or coaching.
- Preference given to candidates with a background as a User Growth Product Manager in e-commerce, internet, or gaming industries.
- Familiarity with the F&B, Retail industry. Offline-to-online experience is a plus.
- Full professional proficiency in both Mandarin and English (written and spoken).
Skills Required
- 5+ years of experience in user growth or membership management
- Cross-border or multi-market experience
- Strong problem-solving, innovative thinking, and adaptability
- Excellent analytical skills
- Proficiency in SQL
- Proficiency in Microsoft Excel
- Excellent communication and collaboration skills
- Project management experience
- Experience managing or coaching teams
- Background as a User Growth Product Manager in e-commerce, internet, or gaming
- Familiarity with the food and beverage or retail industries
- Offline-to-online experience
- Full professional proficiency in Mandarin and English, written and spoken
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The Company
What We Do
CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally. As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.
