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Own pricing strategy execution and analysis: validate metrics, run and analyze pricing experiments, monitor price accuracy and FX, identify underperforming markets, and recommend data-driven pricing actions to optimize revenue and margins.

Manage Medellín HR operations and employee experience, including end-to-end onboarding, vendor and facilities management, benefits support, event logistics, coordination for visiting team members, PTO tracking, certificate issuance, and payroll inputs to maintain compliance and a positive workplace.

Lead global pricing strategy and systems for Holafly across 200+ destinations. Build pricing frameworks, run experiments and elasticity analyses, standardize data-driven decision processes, deploy automated pricing infrastructure, collaborate cross-functionally, manage agencies, and hire and mentor a high-performing pricing team to drive revenue and profitability.

Lead strategic, mixed-method UX research to inform product strategy and global growth. Run end-to-end studies, synthesize qualitative and quantitative data, influence roadmap, facilitate workshops, and optimize research operations to deliver actionable insights.

Lead design and scaling of Holafly's data architecture and pipelines, enforce CI/CD and data security, select cloud technologies (GCP), mentor data engineering teams, and partner with cross-functional leaders to deliver reliable, real-time analytics and ML support.

Lead BI work translating business needs into scalable data products and dashboards, mentor non-technical stakeholders, collaborate with Data team to ensure data quality, uncover growth opportunities through analysis, and prioritise high-impact analytical projects to support global scaling.

Build and architect scalable, high-performance React web interfaces focused on SEO and accessibility. Evolve design systems and component libraries, integrate with APIs/microservices, implement automated testing and deployment, optimize performance, and mentor peers while collaborating with stakeholders to deliver production-ready booking experiences.

Manage and grow affiliate partnerships for US and Canada markets: recruit partners, negotiate commercial terms, oversee technical integrations and optimizations, monitor performance and fraud, ensure compliance, and execute localized, data-driven campaigns to drive revenue.

Lead executive communications and thought leadership: define C-suite tone, secure Tier-1 media interviews, ghostwrite LinkedIn posts, keynotes and op-eds, manage the corporate blog and content calendar, secure international speaking engagements, and train internal brand ambassadors.

Own QA strategy within Agile squads by defining acceptance criteria, building and maintaining automated test frameworks (Cypress for web, Maestro for mobile), integrating regression suites into CI/CD, performing API and database validation, mentoring junior testers, and driving continuous QA tooling and process improvements.