Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity.
We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.
The RoleAs a Senior UX Researcher, you will bridge the gap between user needs and business strategy, ensuring every product decision is backed by deep human insights and market context. You will act as a strategic partner to leadership, reducing risk and unlocking new global growth opportunities through data-driven storytelling.
Key Responsibilities- Align research initiatives with high-level business goals to de-risk strategic product decisions and drive global scalability.
- Identify market opportunities and knowledge gaps, proactively proposing research that fuels innovation and product-market fit.
- Lead end-to-end mixed-method studies, triangulating qualitative insights with behavioral data to provide a 360-degree view of the user.
- Influence the product roadmap by translating complex data into compelling narratives that mobilize Engineering, Design, and Product teams.
- Facilitate co-creation workshops to ensure user insights are integrated into the backlog and actionable for cross-functional squads.
- Optimize research operations by selecting the most efficient methodologies for generative discovery and evaluative validation.
- Proven experience in Strategic UX Research, ideally within a high-growth tech or scale-up environment.
- Mastery of mixed-methods research, with the ability to blend qualitative findings with quantitative metrics (analytics, support data).
- Strong storytelling and facilitation skills, capable of influencing senior stakeholders and leading multidisciplinary workshops.
- Bilingual proficiency in Spanish and English, allowing you to conduct research and present findings to a global team.
- Proactive and empathetic mindset, featuring high self-awareness and the ability to give and receive respectful feedback.
- Experience leveraging AI tools to accelerate research execution, data triangulation, or synthesis.
- Remote-first culture with flexible working hours to support your work-life balance.
- A fast-paced, international environment where your impact is visible from day one.
- Opportunities for continuous learning and professional growth within a scaling global leader.
Skills Required
- Proven experience in Strategic UX Research
- Experience in high-growth tech or scale-up environment
- Mastery of mixed-methods research
- Ability to blend qualitative findings with quantitative metrics (analytics, support data)
- Strong storytelling and facilitation skills to influence senior stakeholders and lead workshops
- Bilingual proficiency in Spanish and English
- Proactive and empathetic mindset with high self-awareness and ability to give and receive feedback
- Experience leveraging AI tools to accelerate research execution or synthesis
What We Do
During a trip to Thailand, Pedro and Lidia, the founders of Holafly, experienced the frustration of not having an internet connection. Inspired by their own experiences, they came up with a simple but brilliant idea: why not allow travellers to buy data plans for any destination from their home country? Our passion for providing easy and convenient connectivity to travelers around the world drives everything we do. We love our work and we do it with pride. Stay connected wherever you go.






