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Lead Johnnie Walker strategic partnerships brand roadmap across core and luxury portfolios. Drive annual MBP, adapt global toolkits, ensure brand guideline compliance, manage budgets, measure KPIs, support partners and JV/distributor execution, and deliver profitable share and brand health improvement through cross-market activation.

Field sales role responsible for achieving regional sales targets, visiting and servicing customers, ensuring brand displays and promotions meet company standards, managing retailer relationships and pricing, developing new accounts, providing market feedback, and executing promotions within budget.

Lead Canada marketing operations: build operating routines, calendars, budget discipline, governance, and cross-functional coordination. Manage process improvements, agency onboarding, PO/invoice flows, asset management, and compliance. Lead a Marketing Operations Analyst, track portfolio status, and deliver budget and project trackers, performance reports, and documented ways of working.

Lead brand growth for Vodka & Tequila across Southeast Asia: develop and execute annual growth plans, run end-to-end campaigns and activations, adapt global assets for local markets, coordinate innovation launches and commercialization, partner with commercial teams, monitor performance metrics (NSV, ROI, volume, share, equity), and drive post-campaign learning and continuous improvement.

Partner with commercial teams to drive performance, forecasting, and decision-making. Lead national forecasting, finance-led S&OP, M&E governance, and efficiency initiatives (SLOBS, discounts, allocations). Provide data-led insights to improve net sales, gross profit and market share while influencing stakeholders and managing opportunity and risk against financial objectives.

Lead and deliver independent internal audit and risk assurance globally. Build senior relationships, perform risk-based audits, apply data-driven/root-cause analysis, recommend mitigation, coach team members, and support governance, compliance and controls across functions and geographies.

Manage logistics procurement end-to-end: analyze freight spend, run SAP Ariba reverse auctions, evaluate and onboard LSPs, maintain dashboards/MIS, support TMS rollout and data migration, validate rates and masters, prepare executive reports, and ensure audit-ready sourcing documentation to drive savings and improved network coverage.

Provide analytical and project support for Route-to-Consumer (RTC) and Commercial Transformation initiatives. Analyze route performance, build dashboards and scorecards, conduct market research and benchmarks, develop business cases and scenario models, track distributor/partner performance, and translate data into executive-ready insights to support strategic partnerships and route execution.

Support Ontario key account management for the Liquor Control Board channel by developing annual account and customer relationship plans, managing stakeholder meetings and performance, coordinating cross-functional execution (assortment, pricing, activation, service), tracking sales and listings, and ensuring regulatory and governance compliance.

Serve as the primary finance business partner to Commercial and Marketing, driving profitable growth through customer/channel/brand profitability analysis, ROI evaluation of trade and A&P spend, supporting planning cycles and monthly FP&A reporting, advising on pricing and promotions, ensuring compliance with intercompany/tax, and delivering clear data-driven recommendations to senior leadership while improving commercial finance processes and tools.