Job Description :
Title: Category Manager
Level: L5
Location: Toronto
Function: Sales - Chain Retail / Category Management
Manager: Sales Director, Chain Retail
ROLE PURPOSE:
Provide category management support for Chain Retail customers, using shopper, category, assortment, space, and performance insight to help customers grow their categories and improve planograms while advancing Diageo Canada priorities.
KEY RESPONSIBILITIES:
- Develop category-management recommendations for chain retail customers (& LCB’s where required), including assortment, planogram, space, pricing, and promotional opportunities.
- Analyze category, shopper, customer, competitive, and performance data to identify growth opportunities and risks.
- Partner with KAMs and Sales Director, Chain Retail to support national/private retail HQ conversations and customer planning.
- Build customer-facing category selling stories, presentations, and recommendations that support category growth and Diageo objectives.
- Collaborate with Marketing, Commercial Strategy, RGM, Analytics, and broker networks on category priorities and execution standards.
- Track impact of planogram, assortment, and category recommendations and incorporate learning into future work.
- Stay current on regulatory and retail changes affecting private retail, RTD/beer, spirits, and category dynamics.
Key Outputs:
- Customer category reviews, planogram recommendations, and assortment analyses.
- Shopper/category insights and customer-facing selling stories.
- Category growth plans aligned with chain retail priorities.
- Performance tracking and post-implementation learning.
- Tools and templates for KAM category conversations.
QUALIFICATIONS/EXPERIENCE REQUIRED:
- 6+ years of category management, customer insights, shopper insights, sales strategy, or retail analytics experience.
- Strong data analysis, story-building, planogram/assortment, and customer presentation skills.
- Experience with chain retail, grocery, convenience, club, or private retail customers preferred.
- Experience with Nielsen, Dunnhumby, and large data sets
- Ability to partner with KAMs, Marketing, CSP, RGM, and external customers.
- Understanding of regulated beverage alcohol or CPG categories preferred.
Working with Us
Compensation Range: $101,250.00 CAD - $151,250.00 CAD
This posting is being published in relation to a currently existing vacancy.
Please note that Diageo uses artificial intelligence in the recruitment process as that term is defined under O. Reg 476/24.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
Downtown TorontoAdditional Locations :
Job Posting Start Date :
2026-06-29Skills Required
- 6+ years of category management, customer insights, shopper insights, sales strategy, or retail analytics experience.
- Strong data analysis, story-building, planogram/assortment, and customer presentation skills.
- Experience with chain retail, grocery, convenience, club, or private retail customers.
- Experience with Nielsen, Dunnhumby, and large data sets.
- Ability to partner with KAMs, Marketing, CSP, RGM, and external customers.
- Understanding of regulated beverage alcohol or CPG categories.
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
