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Lead development and execution of conversion-focused content strategies for UK and US casino sites; manage content calendar and a content executive; optimize content with SEO, analytics, and affiliate insights; maintain and audit casino review pages; collaborate with SEO, design, and commercial teams to track KPIs and drive growth.

The Retention & Engagement Lead develops global strategies for customer retention and engagement, delivering KPIs, supporting local market initiatives, and consulting with product teams for effective lifecycle outcomes.

The Growth & Acquisition Lead drives global strategies for fan acquisition and conversion, focusing on optimizing performance funnels and ensuring long-term engagement.