Role clarity (RASCI)
To ensure clear ownership and effective collaboration within the central capability model, the Retention & Engagement Lead operates within the following RASCI framework:
Responsible (R)
Global retention, engagement and lifecycle strategy
Engagement and churn‑reduction frameworks across products and markets
Loyalty, value, upgrade and cross‑sell strategy definition
Fan community strategy and participation models
Identification of behavioural signals impacting engagement and retention
Accountable (A)
Delivery of retention, engagement and customer lifetime value outcomes against agreed KPIs
Ensuring engagement and lifecycle strategies are commercially effective and scalable
Ensuring retention initiatives are aligned to product roadmap and acquisition quality
Supporting (S)
Local market execution of lifecycle, retention and engagement initiatives
Product marketing of fan propositions throughout the lifecycle
White‑label deployments with engagement and retention playbooks
Consulted (C)
Product teams on retention‑driven feature prioritisation and engagement design
Growth & Acquisition Lead on lifecycle handover points, upgrade pathways and fan value optimisation
Data and Insight teams on cohort analysis, behavioural modelling and performance interpretation
Informed (I)
Senior stakeholders on engagement trends, churn drivers, retention risks and value‑growth opportunities
This RASCI model ensures the Retention & Engagement Lead has clear ownership of lifecycle value and engagement performance, while enabling strong cross‑functional collaboration and effective local execution.
Skills Required
- Experience in retention, engagement, or lifecycle strategy development
- Ability to collaborate with cross-functional teams
What We Do
FairPlay Sports Media is a global technology-driven media network and BetTech infrastructure provider that empowers betting operators, media publishers, and rights holders to monetize sports engagement beyond passive advertising. Backed by Bruin Capital and led by Group CEO Stuart Simms, we are redefining the relationship between sports media and betting. We are not a traditional affiliate network; we are the AI-powered operating system for the regulated sports betting industry. By combining 25 years of proprietary betting data with advanced Agentic AI and Managed Trading Services, we bridge the gap between fan engagement and commercial transaction; turning passive viewers into high-value, revenue-generating customers. From "Renting Audiences" to "Owning Outcomes" C-Suite leaders face a "Commodity Trap" with inefficient AdTech. We solve this with our "Virtuous Circle" methodology, which fuses: First-Party Data: Real-time behavioral insights from over 100 million monthly unique users. Agentic AI: Autonomous predictive models (via FairPlay AI, formerly Quarter4) that identify high-intent betting moments. BetTech Connectivity: Low-latency OddsGrid APIs and white-label widgets that increase Yield (RPM). The result? We help partners significantly reduce Cost Per Acquisition (CPA), extend Lifetime Value (LTV), and ensure rigorous compliance across regulated markets (UK, Europe, US). The Tech Stack: Powered by "Teammate" & OddsGrid Our proprietary stack integrates seamlessly into partner ecosystems: FairPlay AI & "Teammate": Our Generative AI assistant acts as a 24/7 betting analyst, leveraging neural networks to generate probability-based predictions that drive retention. OddsGrid: Processing 100 million data updates weekly, our pricing engine provides the industry's most robust real-time data feeds. Managed Trading: We act as an extension of your team, optimizing risk and pricing to maximize commercial performance. Our Network Previously Oddschecker Global Media, our portfolio; including oddschecker, WhoScored, SuperScommesse, Confido Network, and CasinoSmash, serves as the data engine for our B2B infrastructure.
Why Work With Us
FairPlay Sports Media is the AI-powered operating system for sports monetization. We combine deep-tech innovation with the global scale of brands like oddschecker. Join us to build Agentic AI that processes 100m data updates weekly to predict fan behavior. Don't just watch the game; engineer the outcome.
