- Developing and executing a conversion-focused content strategy for FPSM’s UK and US properties identifying search opportunities to maximise traffic
- Creating a content plan calendar to ensure timely and consistent delivery
- Working closely with the SEO team to maintain Google rankings of key pages and identify new content opportunities
- Working closely with the SEO team to ensure all content is produced within correct, optimised SEO and keyword structures
- Managing the Casino Content Executive to execute agreed plan, and develop/maintain/optimise content
- Ensuring all Casino operator Review content is continuously updated and performing strongly across SERP’s
- Conducting regular audits to assess and improve the quality of the content across platforms
- Identifying opportunities to maximise content across both Poker and Bingo verticals
- Using analytics tools to track content performance and make data-driven decisions to enhance content effectiveness
- Leverage defined conversion metrics to optimise page management by refining operator offers and placements
- Collaborating with design team for visual content creation
- Monitoring and reporting on site KPI’s and develop plans for growth or problem solving
- Working with Marketing Operations team to ensure all content is correctly optimised with offers and conversion points
You will be accountable for:
- Delivery and execution of the weekly UK and US Casino content plan
- Management of all Casino pages; both commercial and editorial
- Management of the Casino Content Executive
You will be supporting:
- Operations and commercial teams on site listings
- SEO team with identifying new content opportunities
- Affiliate and Monetisation Lead with identifying new product ideas and improvements
- Design team on new Casino assets
Your Skillset:
- Extensive experience in content writing, especially in the iGaming or entertainment sector, is crucial
- Strong understanding of SEO practices, including keyword research, on-page SEO, and content optimization strategies to increase visibility and organic traffic
- Experience in developing and managing content calendars and strategies to ensure consistent output and alignment with business goals
- Proficiency in using analytics tools (e.g., Google Analytics, Ahrefs, or similar) to track and report on content performance, audience engagement, and conversion metrics
- Ability to interpret analytics data to refine content strategies and improve overall performance
- Previously worked in a role focused on Casino gaming and/or sports betting
- Previously managed a team of content writers or freelancers
- An understanding of the affiliate revenue model and a strong understanding of the Casino affiliate industry and landscape
- Highly organised, with a strong attention to detail
Skills Required
- Extensive experience in content writing, especially in the iGaming or entertainment sector
- Strong understanding of SEO practices including keyword research, on-page SEO, and content optimization
- Experience developing and managing content calendars and content strategies
- Proficiency using analytics tools to track and report on content performance (e.g., Google Analytics, Ahrefs)
- Ability to interpret analytics data to refine content strategies and improve performance
- Previous experience in a role focused on Casino gaming and/or sports betting
- Previous experience managing a team of content writers or freelancers
- Understanding of the affiliate revenue model and the Casino affiliate industry
- Highly organised with strong attention to detail
What We Do
FairPlay Sports Media is a global technology-driven media network and BetTech infrastructure provider that empowers betting operators, media publishers, and rights holders to monetize sports engagement beyond passive advertising. Backed by Bruin Capital and led by Group CEO Stuart Simms, we are redefining the relationship between sports media and betting. We are not a traditional affiliate network; we are the AI-powered operating system for the regulated sports betting industry. By combining 25 years of proprietary betting data with advanced Agentic AI and Managed Trading Services, we bridge the gap between fan engagement and commercial transaction; turning passive viewers into high-value, revenue-generating customers. From "Renting Audiences" to "Owning Outcomes" C-Suite leaders face a "Commodity Trap" with inefficient AdTech. We solve this with our "Virtuous Circle" methodology, which fuses: First-Party Data: Real-time behavioral insights from over 100 million monthly unique users. Agentic AI: Autonomous predictive models (via FairPlay AI, formerly Quarter4) that identify high-intent betting moments. BetTech Connectivity: Low-latency OddsGrid APIs and white-label widgets that increase Yield (RPM). The result? We help partners significantly reduce Cost Per Acquisition (CPA), extend Lifetime Value (LTV), and ensure rigorous compliance across regulated markets (UK, Europe, US). The Tech Stack: Powered by "Teammate" & OddsGrid Our proprietary stack integrates seamlessly into partner ecosystems: FairPlay AI & "Teammate": Our Generative AI assistant acts as a 24/7 betting analyst, leveraging neural networks to generate probability-based predictions that drive retention. OddsGrid: Processing 100 million data updates weekly, our pricing engine provides the industry's most robust real-time data feeds. Managed Trading: We act as an extension of your team, optimizing risk and pricing to maximize commercial performance. Our Network Previously Oddschecker Global Media, our portfolio; including oddschecker, WhoScored, SuperScommesse, Confido Network, and CasinoSmash, serves as the data engine for our B2B infrastructure.
Why Work With Us
FairPlay Sports Media is the AI-powered operating system for sports monetization. We combine deep-tech innovation with the global scale of brands like oddschecker. Join us to build Agentic AI that processes 100m data updates weekly to predict fan behavior. Don't just watch the game; engineer the outcome.
