Growth & Acquisition Lead
Purpose
The Growth & Acquisition Lead is responsible for owning the strategy and execution that drives efficient, scalable growth in registered fans and subscribers across products and markets.
The role focuses on identifying high‑value fan segments and optimising the end‑to‑end acquisition funnel to attract, convert and monetise fans effectively, while ensuring acquisition quality supports long‑term engagement and lifetime value.
This is a senior individual‑contributor role within a developing central capability team, operating through influence, expertise and delivery rather than line management. The role acts as a strategic driver of acquisition and conversion performance across multiple products and markets, with significant cross‑functional impact.
Why this role exists
As the organisation scales across products and markets, there is a clear need for a central capability that accelerates growth by setting direction, raising standards and driving efficiency in fan acquisition and conversion.
This role exists to bring deep expertise, consistency and commercial rigour to how we grow registered and subscribed audiences globally. It ensures local execution is supported by proven frameworks, insight and best practice, and that growth activity is efficient, scalable and aligned to long‑term fan value rather than short‑term volume.
Role clarity (RASCI)
To ensure clear ownership and effective collaboration in a central operating model, the Growth & Acquisition Lead operates within the following RASCI framework:
Responsible (R):
Global fan acquisition strategy and roadmap
Acquisition funnel design, optimisation and performance standards
Performance marketing efficiency (CAC, payback, scale thresholds)
Definition of value exchange across registration, trial and paid entry points
Accountable (A):
Delivery of acquisition outcomes against agreed KPIs (growth, efficiency and conversion)
Ensuring acquisition quality supports long‑term engagement and lifetime value
Supporting (S):
Local market execution of acquisition campaigns
Proposition rollout and localisation
Campaign optimisation using shared frameworks and tooling
Consulted (C):
Product, Data and Retention teams on funnel design, experimentation and lifecycle handovers
Local markets on feasibility, market context and execution learnings
Informed (I):
Senior stakeholders on acquisition performance, insights and optimisation priorities
This approach enables strong central ownership while allowing markets and product teams to execute locally with autonomy and clarity.
What We Do
FairPlay Sports Media is a global technology-driven media network and BetTech infrastructure provider that empowers betting operators, media publishers, and rights holders to monetize sports engagement beyond passive advertising. Backed by Bruin Capital and led by Group CEO Stuart Simms, we are redefining the relationship between sports media and betting. We are not a traditional affiliate network; we are the AI-powered operating system for the regulated sports betting industry. By combining 25 years of proprietary betting data with advanced Agentic AI and Managed Trading Services, we bridge the gap between fan engagement and commercial transaction; turning passive viewers into high-value, revenue-generating customers. From "Renting Audiences" to "Owning Outcomes" C-Suite leaders face a "Commodity Trap" with inefficient AdTech. We solve this with our "Virtuous Circle" methodology, which fuses: First-Party Data: Real-time behavioral insights from over 100 million monthly unique users. Agentic AI: Autonomous predictive models (via FairPlay AI, formerly Quarter4) that identify high-intent betting moments. BetTech Connectivity: Low-latency OddsGrid APIs and white-label widgets that increase Yield (RPM). The result? We help partners significantly reduce Cost Per Acquisition (CPA), extend Lifetime Value (LTV), and ensure rigorous compliance across regulated markets (UK, Europe, US). The Tech Stack: Powered by "Teammate" & OddsGrid Our proprietary stack integrates seamlessly into partner ecosystems: FairPlay AI & "Teammate": Our Generative AI assistant acts as a 24/7 betting analyst, leveraging neural networks to generate probability-based predictions that drive retention. OddsGrid: Processing 100 million data updates weekly, our pricing engine provides the industry's most robust real-time data feeds. Managed Trading: We act as an extension of your team, optimizing risk and pricing to maximize commercial performance. Our Network Previously Oddschecker Global Media, our portfolio; including oddschecker, WhoScored, SuperScommesse, Confido Network, and CasinoSmash, serves as the data engine for our B2B infrastructure.
Why Work With Us
FairPlay Sports Media is the AI-powered operating system for sports monetization. We combine deep-tech innovation with the global scale of brands like oddschecker. Join us to build Agentic AI that processes 100m data updates weekly to predict fan behavior. Don't just watch the game; engineer the outcome.
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