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Lead and manage a digital customer analytics team, personally performing technical analytics (SQL/Python), designing and implementing data models, ensuring data accuracy and validation, supporting experimentation and A/B testing, and partnering with engineering and data science to deliver actionable insights that inform digital strategy.

The Test_Pipeline role focuses on ensuring compliance with ESG regulations and corporate standards, advising stakeholders, and fostering a culture of compliance within the organization.

Support global Net Revenue Management initiatives by defining problems, performing advanced data analyses on pricing, menu, channel profitability, and COS%, cleansing large datasets, decoding consumer research, and delivering executive-ready slides and recommendations to drive pricing, promotional, and menu decisions.

Design and optimize KFC's global web and mobile experiences, contribute to a scalable design system, create wireframes/prototypes/high-fidelity UI, support user research and testing, collaborate with product/engineering/marketing, and ensure accessibility and localized market adaptations.

Own and prioritize a product backlog for Pizza Hut restaurant operations, lead discovery and requirements, align roadmap to measurable outcomes, validate via user research, coordinate cross-functional stakeholders, and track post-release metrics to drive operational improvements and adoption.

Lead market intelligence analyses to support new restaurant development and sales forecasting. Use Excel, Alteryx, MicroStrategy and Power BI to produce insights, maintain the Market Plan and development tools, partner with vendors and stakeholders, and present findings to senior leaders to drive growth decisions.

Lead regional marketing strategy for Pizza Hut Europe to drive transactions, sales, and brand relevance across 20+ markets. Balance brand-building and performance marketing, own campaign and product initiatives, optimize digital advertising and value/pricing architecture, partner with franchisees, enable markets with frameworks and capability-building, and lead regional teams and agency partners to deliver measurable commercial impact and social purpose programs.

Manage and optimize paid media campaigns for Pizza Hut, ensuring alignment with brand objectives, while improving operational efficiency and collaborating with teams.

Analyze digital promotion performance and channel profitability across kiosks, digital menus, and delivery aggregators. Prepare post-audit analyses and presentations, forecast promotion utilization and costs, support new product/menu analyses, conduct ad-hoc deep-dive analyses, and partner cross-functionally to provide actionable recommendations to optimize promotional design and profitability.

Lead a 4–7 engineer team owning delivery of consumer and enterprise restaurant applications. Manage capacity, hiring, budgets, launch execution, long-term architecture, AI tooling guidance, cross-functional collaboration, and stakeholder communication to ensure scalable, reliable product rollouts.