Specialist, Performance Marketing

Reposted 6 Days Ago
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Plano, TX, USA
Hybrid
78K-83K Annually
Senior level
Food
The Role
Manage and optimize paid media campaigns for Pizza Hut, ensuring alignment with brand objectives, while improving operational efficiency and collaborating with teams.
Summary Generated by Built In

***MUST be based in PLANO, TX***
As a Performance Marketing Specialist, you'll play a crucial role in driving Pizza Hut's digital marketing success.  Your primary responsibility will be to manage and optimize complex paid media campaigns, ensuring they align with our brand's objectives.  This role requires a high level of operational expertise, problem-solving skills, and a keen eye for detail.  You'll collaborate with cross-functional teams and media agencies to ensure timely and accurate campaign execution, while also contributing to process improvements and efficient workflow systems.

Responsibilities
  • Independently manage trafficking and QA for multi-channel campaigns, ensuring accurate setup across platforms.
  • Resolve complex trafficking issues and monitor campaign pacing, delivery, and targeting accuracy.
  • Provide input for quarterly planning, including timelines, feasibility, and operational requirements.
  • Oversee end-to-end asset trafficking for creative needs, maintaining structured asset organization systems.
  • Validate data accuracy across reporting tools and summarize performance trends for team leadership.
  • Serve as a key operational contact with media agencies, coordinating with internal teams for asset alignment.
  • Support financial accuracy through budget tracking, invoice validation, and reconciliation.
  • Document and refine trafficking and reporting procedures for consistent campaign execution.
  • Identify operational gaps and recommend improvements to enhance efficiency and reduce errors.
  • Participate in multi-quarter projects to improve workflow systems and campaign execution processes.
Qualifications
  • 5+ years of experience in digital marketing, paid media operations, or performance marketing.
  • Hands-on experience with Google Ads, Meta, DSPs, and marketing analytics dashboards.
  • Strong problem-solving skills, especially in troubleshooting complex campaign issues.
  • High proficiency in data organization, validation, and interpretation for decision-making.
  • Exceptional attention to detail and strong project management abilities.
  • Proactive approach to maintaining operational accuracy and resolving issues independently.
  • Effective collaboration skills in a fast-paced, high-volume marketing environment.
  • Experience with QSR, retail, or consumer brands is preferred.
  • Excellent communication and interpersonal skills for cross-functional collaboration.
  • A results-driven mindset with a passion for digital marketing and campaign optimization.

Salary Range: $78,300 to $82,800 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Skills Required

  • 5+ years of experience in digital marketing, paid media operations, or performance marketing.
  • Hands-on experience with Google Ads, Meta, DSPs, and marketing analytics dashboards.
  • Strong problem-solving skills in troubleshooting complex campaign issues.
  • Exceptional attention to detail and strong project management abilities.
  • Excellent communication and interpersonal skills for cross-functional collaboration.
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The Company
HQ: Louisville, KY
6,056 Employees
Year Founded: 1997

What We Do

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.

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