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Lead BeReal’s creative production and manage a squad of up to three creative operators. Prioritize creative work based on product and user acquisition strategy, coach team members, analyze performance, define action plans, and achieve KPIs. The role also involves developing creative concepts, sharing best practices, leading experimentation with new tools, and improving creative production processes for a global mobile app.

Lead creative strategy and execution for BeReal’s advertising partners in Japan. Responsibilities include editing brand assets, developing creative mockups, analyzing campaign results, creating best-practice materials, collaborating with influencers, conducting workshops, and managing creative production vendors. The role partners closely with the Japanese sales team to develop business-driving, visually led advertising solutions and increase advertiser revenue.

Create mobile video ads for BeReal using platform-native formats, performance creative practices, internet culture insights, and AI tools. Benchmark competitors, identify trends and audience opportunities, adapt and develop creative concepts across markets, and analyze performance metrics such as hook rate, CTR, CVR, IPM, and retention. Collaborate with a global creative team on testing tools, formats, and production workflows.

Lead BeReal's owned social presence (TikTok, Instagram, BeReal); create raw, on-brand content and calendar; rekindle community engagement; amplify UGC and partner on campaigns; analyze performance to optimize growth and support monetization.

Design end-to-end product flows and prototypes, run qualitative and quantitative user research, propose pragmatic solutions, prioritize initiatives, own key metrics, iterate with engineering, and contribute to the design system to scale a social consumer app.

Build and manage a network of Japanese influencers, creators, and actors for BeReal video advertising. Identify creators, negotiate contracts, oversee local production, edit content, track performance, maintain a creator CRM, and report insights to global teams. Adapt creative concepts to Japanese audiences, monitor social trends and competitors, and collaborate with Product, User Acquisition, and Creative teams.

Lead BeReal’s Japan creative strategy and paid marketing production. Manage a team of creative producers and influencer coordinators, prioritize user acquisition initiatives, analyze performance and KPIs, develop creative concepts, benchmark competitors, share global best practices, and lead experiments involving new tools and AI processes. The role requires mobile app performance marketing, influencer management, project leadership, and fluent English.

Create mobile video ads tailored to Japanese audiences, adapt global creative concepts, and develop locally relevant ideas based on trends and performance insights. Benchmark competitors, experiment with platform-native formats, use AI in creative production, and collaborate with global and local creative teams. The role requires strong video editing, After Effects expertise, Japanese fluency, professional English, and at least two years of relevant experience.

Drives full-cycle talent acquisition for BeReal’s Consumer Apps teams, recruiting across technology, product, sales, and marketing. Partners with hiring managers on role development, sourcing, interviewing, and closing strategies; builds passive-talent pipelines and referral relationships; ensures a positive candidate experience and employer brand; and improves recruiting processes and metrics.

Lead the technical direction and evolution of BeReal’s iOS platform, designing scalable, reliable systems and high-impact features. Collaborate across product, design, data, backend, and Android teams; improve architecture, performance, tooling, testing, and development processes. Mentor engineers, lead complex technical initiatives, and use analytics and user feedback to guide decisions while remaining hands-on with Swift, SwiftUI, and Swift Concurrency development.