At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 100+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.
RoleWe’re looking for a creative, independent, and strategic Social Media Manager to reactivate and reinvent BeReal’s presence on all global social platforms like TikTok, Instagram, and yes — even BeReal itself.
You’ll own BeReal’s voice across platforms, rekindle engagement with our millions of followers, and create content that feels human, on trend, and on brand. From lo-fi check-ins to thumb-stopping creative to strategic collabs, you’ll help shape what BeReal means to this next generation — especially as we expand into monetization.
Lead BeReal’s owned social media presence across TikTok, Instagram, and BeReal, with the potential to expand to emerging platforms
Reignite community engagement with creative, raw, and resonant content that reflects BeReal’s values: authenticity, mental health, and presence
Design and own the content calendar, from planned storytelling to real-time reactive posts
Shape the voice and tone of BeReal across all platforms, reinforcing our distinct POV in the social landscape
Collaborate with our community to elevate user stories and content (UGC), and amplify our most passionate voices
Partner with the Brand Strategy team to roll out campaigns that support growth, brand trust, and cultural relevance — particularly as we introduce ads
Track and analyze performance to inform strategy and optimize for engagement, reach, and resonance
Ensure alignment with overall brand strategy and comms priorities
2+ years experience managing social media for a youth-focused, culture-first brand or platform on a global scale (ideally EMEA + USA)
Perfectly fluent in English
Deep understanding of Gen Z behavior, trends, memes, and what it takes to earn attention (and trust)
Strong creative instincts and impeccable taste — you know what feels right, and what doesn’t
Proven ability to grow and engage large audiences across platforms
Confidence to work autonomously and take creative risks, with a test-learn-optimize mindset
Excellent writing and visual storytelling skills (bonus if you can shoot/edit content too)
Passionate about authenticity, mental health, and building a better version of social media
Paris-based or willing to relocate
Skills Required
- 2+ years experience managing social media for a youth-focused, culture-first brand or platform on a global scale
- Experience leading social presence across TikTok, Instagram, and BeReal
- Perfectly fluent in English
- Deep understanding of Gen Z behavior, trends, and memes
- Proven ability to grow and engage large audiences across platforms
- Strong creative instincts and impeccable taste
- Confidence to work autonomously, take creative risks, and use a test-learn-optimize mindset
- Excellent writing and visual storytelling skills
- Ability to shoot/edit content
- Passion for authenticity, mental health, and building a better social media
- Paris-based or willing to relocate
- Ideally experience managing across EMEA and USA markets
What We Do
BeReal is a new kind of photo sharing app where you spontaneously share your real life with your friends. Every day at a different time, everyone is notified simultaneously to capture and share a photo within 2 minutes. Without filters, followers & likes. Only your friends for real.
