Influencer Content Associate - BeReal, Japan

Posted 11 Days Ago
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Tokyo, JPN
In-Office
Mid level
Social Media
The Role
Build and manage a network of Japanese influencers, creators, and actors for BeReal video advertising. Identify creators, negotiate contracts, oversee local production, edit content, track performance, maintain a creator CRM, and report insights to global teams. Adapt creative concepts to Japanese audiences, monitor social trends and competitors, and collaborate with Product, User Acquisition, and Creative teams.
Summary Generated by Built In
About BeReal

At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 100+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.

Role

Japan is one of BeReal's most strategic markets, with a highly distinctive creator ecosystem and social media culture. This role is the local engine that connects Japanese creators with BeReal's global performance creative operations.

As an Influencer Content Associate at Voodoo, based remotely in Japan, you will play a key role in building and managing a network of Japanese influencers, creators, and actors to produce high-quality video ads for BeReal at scale. Your responsibilities will include:

  • Identifying high-potential creators across Japan's social media platforms (TikTok, Instagram, X/Twitter, YouTube Shorts, LINE)

  • Engaging and contracting creators, ensuring alignment with BeReal's brand, brief, and performance objectives

  • Working with local directors and actors when video production requires on-the-ground oversight to ensure quality and vision are met

  • Handling video editing of created content to refine produced videos

  • Tracking and analyzing content performance, while building a CRM database of Japan-based creators for future collaborations

  • Reporting on production outputs and performance metrics to the global team (in English), providing insights and recommendations grounded in local market context

  • Collaborating closely with the global Product, User Acquisition, and Creative teams to align Japan creator content with product-specific needs and objectives

  • Adapting global creative concepts to the Japanese market and flagging when local formats, codes, or platform behaviours require a different approach

  • Staying up-to-date with Japan-specific social media trends and competitor strategies to continuously discover and implement top-performing concepts

  • Becoming an expert in Japanese UGC and creator culture, ensuring BeReal's content stays native, relevant, and high-performing in the market

 
Profile
  • 2–4 years of experience working with influencers or creators in Japan, with a strong understanding of the local creator ecosystem

  • Experience in the mobile apps or social media industry is preferred

  • Data-driven and structured — comfortable reading performance metrics and translating them into creator briefs and production decisions

  • Creative and passionate about social media, with a genuine feel for what works with Japanese audiences

  • Entrepreneurial mindset, adaptable to fast-paced environments with a proactive approach to problem-solving

  • Proven ability to work effectively in distributed international teams, with strong collaboration and async communication skills

  • Fluency in Japanese is required; professional-level English is required to work daily with the global team

Skills Required

  • 2-4 years of experience working with influencers or creators in Japan
  • Strong understanding of the Japanese creator ecosystem
  • Data-driven and structured approach to reading performance metrics and informing creator briefs and production decisions
  • Creative understanding of social media content that performs with Japanese audiences
  • Entrepreneurial, adaptable, and proactive problem-solving mindset
  • Ability to work effectively in distributed international teams with strong collaboration and asynchronous communication skills
  • Fluency in Japanese
  • Professional-level English
  • Experience in the mobile apps or social media industry
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The Company
HQ: Paris
70 Employees
Year Founded: 2020

What We Do

BeReal is a new kind of photo sharing app where you spontaneously share your real life with your friends. Every day at a different time, everyone is notified simultaneously to capture and share a photo within 2 minutes. Without filters, followers & likes. Only your friends for real.

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