Creative Strategist - BeReal, Japan

Posted 11 Days Ago
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Tokyo, JPN
In-Office
Mid level
Social Media
The Role
Lead BeReal’s Japan creative strategy and paid marketing production. Manage a team of creative producers and influencer coordinators, prioritize user acquisition initiatives, analyze performance and KPIs, develop creative concepts, benchmark competitors, share global best practices, and lead experiments involving new tools and AI processes. The role requires mobile app performance marketing, influencer management, project leadership, and fluent English.
Summary Generated by Built In
About BeReal

At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 100+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.

Role

Japan is one of BeReal's most strategic markets, with a highly distinctive creator ecosystem and social media culture. This role is the local vision that connects Japanese creative production with BeReal's global performance creative operation.

Voodoo is looking for a Lead Creative Manager to lead a squad of creative producers and influencer coordinators. You will own creative production for BeReal’s paid marketing strategy and play a central role in helping growth of the user base on the market.

  • Prioritize and drive creative production for BeReal based on product and user acquisition strategy

  • Lead up to 3 people: recruit, coach, animate the team

  • Analyze your team’s performance, define action plans, and hit your KPIs

  • Benchmark, discover new creative concepts, and share best practices with the globa creative team

  • Lead key projects to test new tools, IA processes, etc.

 
Profile
  • You have 4+ years of experience in performance marketing in the mobile apps industry

  • You’ve successfully led high-impact projects

  • You have driven multiple creative strategies and run them from A to Z

  • You have influencer and creator management experience

  • You speak and write English fluently

  • You wish to work in an environment that values candor, freedom, and responsibility

Skills Required

  • 4+ years of performance marketing experience in the mobile apps industry
  • Experience leading high-impact projects
  • Experience developing and executing creative strategies from start to finish
  • Influencer and creator management experience
  • Fluent written and spoken English
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The Company
HQ: Paris
70 Employees
Year Founded: 2020

What We Do

BeReal is a new kind of photo sharing app where you spontaneously share your real life with your friends. Every day at a different time, everyone is notified simultaneously to capture and share a photo within 2 minutes. Without filters, followers & likes. Only your friends for real.

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