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Welcome and assist customers, share fashion and product knowledge, maintain a well-stocked and organized sales floor, support store opening/closing, collaborate with the store team, and represent the brand to drive sales and deliver excellent in-store customer experiences.

Welcome and assist customers, share fashion/product knowledge, drive sales, maintain sales floor and stock, support store opening/closing, collaborate with team, and use store systems.

Lead execution of COS's global brand media strategy across Paid Social, Display, OOH, Online Video, Publisher Partnerships and CTV. Ensure global consistency, develop playbooks and standards, support measurement (lift studies, incrementality), partner with regional teams and agencies on budget allocation and reporting, enforce brand safety, and translate insights into actionable optimizations to drive brand awareness and ROI.

Design and iterate digital tools for H&M store operations, focusing on Android native apps, accessibility (WCAG), design systems, UX metrics, and user‑centred research to simplify complex workflows and improve store and customer experiences.

Provide legal guidance across Sales Markets (Finland, Latvia, Lithuania, Estonia): set legal standards and templates, ensure regulatory compliance, draft and negotiate contracts (including leases), perform due diligence, manage disputes, support tendering and corporate governance, and train and advise internal stakeholders to balance legal risk with business objectives.

Plan and execute daily digital commercial activities and full-funnel experience on .com and app. Use sales analysis, web analytics and A/B testing to generate hypotheses, optimize conversion, post-purchase flows, payments/returns, and profitability. Coordinate with Commercial Manager, E‑com Leads, Business Analysts, Customer Support and Global/Tech teams to implement rollouts, resolve incidents, and share learnings.

Develop strategic, channel-specific content plans and briefs, align channel activations with campaign priorities and KPIs, collaborate with Media, Creative, Product and Local Marketing, analyze performance and iterate strategies to drive channel growth.

Design, develop, test, deploy and support end-to-end UiPath automation solutions for finance processes. Create scalable, reusable frameworks, produce technical documentation, perform testing and hypercare, integrate with enterprise apps and cloud services, support platform administration, upgrades, and governance, and collaborate with stakeholders and teams to drive adoption of intelligent automation.

Manage full colleague and candidate lifecycle including onboarding, offboarding, payroll inputs, and employee records. Own SuccessFactors data hygiene, administer leave in BrioHR, support HR system UAT and L1 support, draft ER documents, coordinate HR projects and digital implementations, and assist audits and localized HR content using AI translation tools.

Lead owned media (email, app push, SMS/WhatsApp) and CRM planning; build automated journeys via MAP; use customer data and segmentation for personalization and growth; align owned activity with paid/earned campaigns, support SEO and loyalty activations, and coordinate cross‑functional campaign execution.