Business Expert – Marketing Planning

Sorry, this job was removed at 04:21 p.m. (UTC) on Thursday, Sep 24, 2026
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Stockholm, SWE
Hybrid
Entry level
Design
The Role
Acts as the business and marketing planning expert within an agile product team. Translates planning needs into technology solutions, validates ideas, engages global and local stakeholders, and helps shape a user-friendly product. The role supports data-driven marketing investment decisions across channels, markets, and customer touchpoints, while exploring how AI can improve planning and decision-making.
Summary Generated by Built In
Job Description

​WHAT YOU’LL DO​

Are you a business expert with a passion for marketing planning? Do you enjoy building new tech that overcomes organisational challenges and adds customer value? Then this could be the role for you!​

  • Act as the voice of the business in a cross-competence agile team, turning planning needs into a new tech tool.​ 
  • Drive stakeholder engagement across a broad landscape – from Global Marketing and Commercial teams to Sales Markets in 26 countries.​ 
  • Use your marketing planning expertise to validate ideas and sanity-check what the team is building.​ 
  • Help shape and design a product that our colleagues love to use! 
  • Lean into exploring how AI can strengthen planning and decision-making as the product evolves.​ 

WHO YOU’LL WORK WITH​ 

This is a start-up-style project within H&M: small in team size, big in ambition. You’ll work day-to-day with Product, Tech, and Business colleagues, acting as the business anchor as the team builds and iterates together.​ 
You'll join the Marketing Insights & Steering area within the Marketing Domain, where we enable data-driven decision-making across H&M's global marketing organisation. Our team plays a central role in understanding the impact of marketing, ensuring that investments across channels, markets and customer touchpoints are measurable, optimised and aligned with business goals.

Qualifications

WHO YOU ARE​ 

We are looking for people with…​ 

  • Proven experience as a Business Expert or subject-matter expert in marketing or commercial planning.​ 
  • Comfortable working with complex and ambiguous processes, and breaking down solutions into deliverable stages.​ 
  • A track record of aligning stakeholders at both global and local levels.​ 
  • Fashion retail experience is a bonus, though not a requirement.​ 

And people who are…​ 

  • Passionate about building technology that solves real business problems.​ 
  • Skilled at communicating complex ideas simply, and at influencing without formal authority.​ 
  • Driven by outcomes – focused on the impact your work has for colleagues and customers.​ 
  • Collaborative and pragmatic, energised by ambiguity rather than daunted by it.​

Additional Information

WHO WE ARE 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. 

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. 

  • Staff discount card, usable on all our H&M Group brands in stores and online. 
  • Included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.  
  • Collective Agreement and ITP pensions competitive to Swedish market. 
  • 30 days vacation, health care allowance and good work-life balance. 
  • Additional perks and discounts from Benify. 

JOIN US 
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. 

This is a fulltime permanent position, starting as soon as possible according to agreement. The role is a hybrid position, based in our office in Stockholm, Sweden.   

Apply as soon as possible by sending in your CV in English. Due to data policies, we only accept applications through career page. 

Take the next step in your career together with us. The journey starts here. ​We are eager to meet you!

Skills Required

  • Proven experience as a Business Expert or subject-matter expert in marketing or commercial planning
  • Experience working with complex and ambiguous processes and breaking solutions into deliverable stages
  • Track record of aligning stakeholders at global and local levels
  • Fashion retail experience
  • Strong communication and ability to influence without formal authority
  • Passion for building technology that solves business problems
  • Outcome-focused and collaborative approach

H&M Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.

  • Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
  • Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
  • Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.

H&M Group Insights

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The Company
HQ: Stockholm
59,418 Employees
Year Founded: 1947

What We Do

Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].

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