WHAT YOU'LL DO
As the E-Commerce Lead at H&M, you contribute to digital commercial performance by planning and executing daily product exposure on .com and app, ensuring the offer is relevant, visible, and aligned with commercial priorities. You work closely with stakeholders to align actions and continuously improve the end-to-end digital shopping journey across customers groups. Your main responsibilities are:
Product exposure analysis and execution
- Publish content across .com and app channels in line with the commercial plan and targets per customer group.
- Manage the day-to-day execution of product exposure by optimizing article rankings during full-price and promotional periods to maximize performance.
- Analyze the performance of published content and product rankings to identify actionable optimization opportunities and drive continuous improvement.
- Optimize the internal search with synonym management and keyword optimization.
Collaboration
- Collaborate closely with Commercial Leads daily to align campaign execution, activations, and local product strategies.
- Digital Experience Lead partnership to get input on actions that ensure seamless end‑to‑end digital shopping journey across customer groups
- Work alongside Marketing to define and brief local site, owned media, and paid media actions that support commercial and customer group objectives.
WHO YOU ARE
You have a strong e‑commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising. You stay curious about fashion retail and digital trends, using customer behavior insights to influence smarter product exposure and drive commercial results. You thrive in a fast‑paced digital environment where cross‑functional teamwork is essential.
- 2+ years’ eCommerce experience, preferably in fashion retail
- Experience working with eCommerce platforms and analysis tools as Power BI, Google Analytics and Content Square
- Knowledge of online merchandising, UX, and conversion optimization, including the planning and execution of A/B tests
- Strong analytical, commercial, and communication skills
- Ability to collaborate effectively across functions and adapt to industry trends
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
If you feel your experience, skills and ambitions are right for this role, apply by sending your CV in English as soon as possible but no later than October 4th, 2026. Due to data policies, we only accept applications through our career page.
This is a Maternity cover for approx 14 months, based in the H&M support office in Copenhagen, Denmark. The E-Commerce Lead reports to the Commercial Manager.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Skills Required
- 2+ years of e-commerce experience
- Experience with e-commerce platforms and analysis tools including Power BI, Google Analytics, and Contentsquare
- Knowledge of online merchandising, UX, and conversion optimization
- Experience planning and executing A/B tests
- Strong analytical, commercial, and communication skills
- Ability to collaborate effectively across functions
- Ability to adapt to industry trends
- Experience in fashion retail
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
