Build and maintain SKU-, channel-, and account-level demand forecasts; reconcile in-season plans with bookings; integrate promotions and lifecycle timing; analyze forecast performance and KPIs; support S&OP and partner with Supply Planning, Finance, Merchandising, and Sales to align inventory and financial targets.

Lead integrated marketing strategy and execution across DTC, wholesale, and enterprise channels. Own product positioning, GTM planning, campaigns, and brand expression. Partner cross-functionally with CMO, Creative, Sales, Ecommerce, and Wholesale to drive demand, build brand equity, support launches, and activate trade and partner channels for growth.