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Owns paid media strategy and execution across social, search, display, video, and retargeting channels. Responsibilities include campaign planning, optimization, measurement, reporting, forecasting, experimentation, budget pacing, and performance recommendations. The role partners with marketing, creative, product, e-commerce, analytics, CRM, and web teams to improve acquisition, conversion, retention, revenue, and ROI across inMusic’s portfolio of music technology brands.

Build and improve data products, reporting layers, integrations, workflow tools, dashboards, and product-facing data features. Translate ambiguous business needs into maintainable technical solutions, improve data reliability and accessibility, and support analytics, experimentation, segmentation, personalization, and reporting. Collaborate with engineering, product, marketing, e-commerce, and business systems teams while documenting data logic and identifying reusable capabilities.

Develop product and brand marketing strategies across inMusic’s portfolio, defining positioning, messaging, audience priorities, launch narratives, and go-to-market plans. Partner cross-functionally with product, creative, content, e-commerce, media, sales, support, and analytics teams. Use customer insights, market research, competitive analysis, and performance data to guide decisions, improve marketing practices, and drive measurable commercial impact for music technology brands.

Coordinate the intake, planning, prioritization, scheduling, and delivery of creative and marketing projects. Facilitate kickoffs, define scope, track status and dependencies, align stakeholders, improve workflows and reporting, and identify project risks and blockers across Creative Services and marketing teams.