The Role
Develop product and brand marketing strategies across inMusic’s portfolio, defining positioning, messaging, audience priorities, launch narratives, and go-to-market plans. Partner cross-functionally with product, creative, content, e-commerce, media, sales, support, and analytics teams. Use customer insights, market research, competitive analysis, and performance data to guide decisions, improve marketing practices, and drive measurable commercial impact for music technology brands.
Summary Generated by Built In
We are seeking a Product & Brand Marketing Lead to shape how brands’ products, capabilities, and creator value propositions connect to the broader inMusic portfolio. This role bridges product strategy, brand positioning, audience insight, go-to-market planning, launch execution, and commercial alignment. The right candidate will be able to clarify positioning, build compelling narratives, align cross-functional stakeholders, and translate product and brand strategy into measurable market impact.
What You'll Do
- Develop product and brand marketing strategies that connect customer needs, market opportunities, product strengths, and inMusic commercial priorities.
- Define positioning, messaging, audience priorities, launch narratives, and go-to-market plans for products, campaigns, or portfolio initiatives.
- Partner with product management, brand, creative, content, web/e-commerce, paid media, CRM, sales, support, and analytics teams to deliver integrated launches and campaigns.
- Use market research, customer insight, product data, competitive analysis, and performance reporting to guide marketing decisions.
- Identify opportunities to extend product stories, creator audiences, content, and market insights across the broader inMusic portfolio.
- Create clear briefs, messaging frameworks, launch plans, stakeholder narratives, and performance readouts that help teams execute with focus.
- Help establish repeatable product and brand marketing practices that improve alignment, accountability, and measurable business outcomes.
What You Bring
- Experience in product marketing, brand marketing, go-to-market strategy, lifecycle marketing, e-commerce, or adjacent marketing leadership roles for consumer technology, music technology, creative software, hardware/software ecosystems, or related categories.
- Strong ability to translate product capabilities and customer insight into clear positioning, compelling messaging, and commercially relevant launch plans.
- Experience working with cross-functional teams across product, design, engineering, content, performance marketing, e-commerce, analytics, sales, and customer support.
- Commercial judgment and comfort using data, customer feedback, market intelligence, and competitive insight to shape priorities.
- Ability to manage ambiguity, reconcile different stakeholder viewpoints, and drive clarity around strategy, ownership, timing, and trade-offs.
- Excellent written and verbal communication skills, including executive-ready narrative development and practical briefing for creative and campaign teams.
- Interest in music creation, creator communities, and the role of technology in helping musicians, producers, performers, and DJs express themselves.
Why Join Us
- Work on brands and products used by creators, producers, performers, DJs, and musicians around the world.
- Help shape how inMusic reaches, serves, and grows creator communities across a global portfolio of brands.
- Join a practical, creative environment that values clear thinking, measurable impact, and cross-functional partnership.
About
inMusic is the parent company for a family of premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Pro, Marantz Professional, HeadRush, ION Audio, Marq Lighting, M-Audio, MixMeister, Moog, Native Instruments, Numark, Rane, and Sonivox. Committed to pushing the boundaries of innovation in the DJ, music production, live sound, musical instrument, pro audio, lighting and consumer electronics industries, each of inMusicʼs brands creates cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.
Skills Required
- Experience in product marketing, brand marketing, go-to-market strategy, lifecycle marketing, e-commerce, or adjacent marketing leadership roles.
- Experience in consumer technology, music technology, creative software, hardware/software ecosystems, or related categories.
- Ability to translate product capabilities and customer insight into positioning, messaging, and launch plans.
- Experience working cross-functionally with product, design, engineering, content, performance marketing, e-commerce, analytics, sales, and customer support teams.
- Commercial judgment and ability to use data, customer feedback, market intelligence, and competitive insight to shape priorities.
- Ability to manage ambiguity, reconcile stakeholder viewpoints, and clarify strategy, ownership, timing, and trade-offs.
- Excellent written and verbal communication skills, including executive-ready narratives and creative team briefings.
- Interest in music creation, creator communities, and technology supporting musicians, producers, performers, and DJs.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
inMusic is the parent company for a family of premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Pro, Marantz Professional, HeadRush, ION Audio, Marq Lighting, M-Audio, MixMeister, Numark, Rane, and Sonivox. Committed to pushing the boundaries of innovation in the DJ, music production, live sound, musical instrument, pro audio, lighting and consumer electronics industries, each of inMusicʼs brands creates cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.
