Write and structure story pitches, character-driven scenes, branching dialogue, and ancillary copy for an F2P mobile game. Collaborate with product, design, art, and partners to integrate narrative into live features, iterate on feedback, and align storytelling with creative and monetization goals.

Lead mobile user acquisition and organic growth for top-grossing games by managing paid budgets and vendor relationships, owning creative and ASO strategy, running A/B tests, optimizing funnel KPIs (ROAS, LTV, ARPU, organic multiplier), and collaborating with studios, creative, and lifecycle teams to scale acquisition and improve store conversion.

Lead global user acquisition and organic growth for Jam City's mobile games. Manage multi-million-dollar UA budget, oversee ASO and creative ad strategy, mentor a performance marketing team, drive data-driven testing, collaborate cross-functionally, and report ROAS/LTV to senior leadership.