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Supports partnership marketing planning and execution across print, digital, webinar, training, B2B, and D2C initiatives. Coordinates marketing requests, messaging, proofreading, partner data entry, budgets, spend tracking, collateral, and project timelines. Builds relationships with partner contacts, collaborates with Business Development, Sales, and Marketing teams, and communicates objectives to stakeholders. The role also supports meetings, content sourcing, and travel to conferences and partner meetings.

Leads North American B2B trade communications for travel advisors, partners, trade organizations, and internal stakeholders. Develops communication strategies, messaging frameworks, content calendars, lifecycle campaigns, newsletters, email programs, social communities, portals, training materials, events, and sales enablement assets. Manages trade partnerships and activations, collaborates cross-functionally on campaign execution, and uses performance data, feedback, and emerging technologies to optimize engagement, pipeline growth, and revenue.

Leads the strategy, architecture, governance, delivery, and optimization of Collette’s digital analytics ecosystem. Owns data layers, event tracking, tag management, consent controls, downstream marketing integrations, technical standards, roadmaps, testing, compliance, and operational support models. Aligns engineering, marketing, product, analytics, privacy, and operations stakeholders while building and managing the digital analytics engineering organization.

Creates persuasive, on-brand copy for print, digital, social media, email, video, presentations, brochures, itineraries, and campaigns. Adapts messaging for travelers, travel advisors, and internal audiences; collaborates with creative and marketing teams; incorporates feedback; manages multiple deadlines; maintains editorial standards; and supports messaging frameworks. Uses AI-enabled tools responsibly to develop, test, and improve marketing content.

Manages the design, development, testing, documentation, and optimization of marketing automation journeys, workflows, audience segments, and triggered communications. Translates business and customer needs into platform requirements, routing logic, personalization, and measurement plans. Partners with data, technology, analytics, and business stakeholders on integrations, governance, QA, UAT, privacy, and issue resolution. Uses journey mapping, reporting, experimentation, and emerging AI applications to improve customer, advisor, and partner experiences.

Manages and optimizes Collette’s marketing technology ecosystem, serving as the bridge between Marketing, Technology, Data & Analytics, Sales, and external partners. The role translates marketing needs into requirements, workflows, documentation, testing plans, and scalable processes. Responsibilities include supporting CRM, CDP, marketing automation, customer data, campaign operations, lifecycle journeys, QA, UAT, tracking, consent, compliance, reporting, platform configuration, user adoption, and cross-functional implementation efforts.

The Business Development Representative prospectively engages new and non-booking travel advisors, introduces Collette’s products, manages a sales pipeline, and develops relationships that drive advisor participation and sales growth. The role provides onboarding and training, maintains CRM records, analyzes sales data, coordinates opportunities with outside Business Development Managers, and improves outreach processes. This is a remote position serving the Mid-Atlantic region, with travel for training under 5%.

Creates and edits persuasive digital content across blogs, websites, destination guides, social media, paid media, email, and campaigns. Adapts messaging for audiences, channels, and funnel stages while maintaining brand voice. Collaborates with creative, marketing, SEO, UX, social, and email teams, manages multiple assignments, and uses AI tools responsibly for ideation, drafting, editing, and repurposing content.

Supports talent management and employee learning programs through instructional content development, virtual and in-person facilitation, LMS administration, learner support, reporting, compliance training, onboarding, and technology adoption initiatives. Partners with subject matter experts and cross-functional teams to maintain learning paths, track completion, improve processes, and deliver accessible training for employees, advisors, Tour Managers, and Client Care teams.

Leads full-cycle recruiting for technical, data, digital, product, marketing, finance, and other specialized roles. Develops sourcing strategies and talent pipelines, advises hiring leaders, supports workforce planning, manages candidate experience, analyzes recruiting metrics, strengthens employment branding, oversees vendors and campus recruiting, and improves recruiting processes and technology.