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Own end-to-end email marketing for demand generation, product launches, partner communications, events, and strategic accounts. Build, QA, send, and measure campaigns in HubSpot; create and test landing pages in WordPress and HubSpot; run A/B and multivariate experiments; maintain content playbooks, testing roadmaps, and cross-functional editorial processes tied to pipeline and revenue impact.

Own and execute Bevi's paid media demand generation: build and optimize in-platform campaigns across Meta, Google, TikTok, and LinkedIn; manage agency relationship and budgets; ensure tracking and attribution integrity; build reporting and LTV:CAC-backed investment cases; partner with sales, RevOps, and analytics to improve lead quality and pipeline impact.