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Leads business architecture and functional strategy for enterprise Salesforce Marketing Cloud engagements. Defines customer journeys, segmentation, personalization, data and consent requirements, operating models, roadmaps, business cases, value metrics, and transformation plans. Partners with technical and executive stakeholders on solution design, discovery, presales, governance, implementation alignment, testing, adoption, and optimization. Mentors consultants and facilitates strategic decision-making. Requires 10+ years of experience and travel up to 40%.

Drive adoption, value realization, retention, and expansion for Adobe Experience Cloud customers. Manage client relationships, define success metrics, track ROI and adoption, lead value realization programs, identify risks and upsell opportunities, support strategic reviews, engage stakeholders, troubleshoot adoption challenges, and coordinate escalations across consulting and delivery teams.

Lead discovery, UX prototyping, and user validation; translate concepts into React-based products; shape marketing and financial strategy, build business cases, and present recommendations to stakeholders while enabling user onboarding.

Provides technical leadership for enterprise Adobe Journey Optimizer implementations, integrations, migrations, deployments, troubleshooting, and production validation. Serves as the technical liaison among customers, partners, Adobe Customer Success, and Product Engineering. Investigates issues using logs, APIs, payloads, diagnostics, and configuration; identifies risks and edge cases; leads escalations, environment changes, feature rollouts, and stabilization while communicating findings to technical and executive stakeholders.

Designs, implements, and optimizes personalized customer journeys and cross-channel campaigns using Adobe Journey Optimizer and Adobe Experience Platform. Translates client objectives into audience strategies, personalization, measurement frameworks, and implementation plans. Configures customer profiles, schemas, datasets, identities, segmentation, and integrations; troubleshoots launches and data-quality issues; and delivers analytics-driven optimization recommendations. The role is client-facing, facilitates workshops, mentors junior staff, and independently manages complex consulting workstreams.

Leads business architecture, transformation strategy, and value realization for complex client engagements. Translates strategic objectives into capabilities, operating models, roadmaps, business cases, and measurable outcomes. Facilitates executive decision-making, aligns cross-functional delivery teams, supports discovery and presales, oversees implementation alignment, and mentors consultants. The role requires extensive experience in business architecture or strategic consulting, strong communication skills, digital technology understanding, and travel of up to 40%.

Owns the AEM and web experience roadmap, architecture, governance, migration sequencing, and delivery standards. Leads AEMaaCS, Document Authoring, Edge Delivery Services, Adobe Web SDK, Tags, analytics, personalization, consent, and journey integrations. Partners with cross-functional product, migration, data, analytics, and studio teams to define target-state architecture, support phased enterprise cutovers, improve performance and accessibility, and enable scalable web experience delivery.

Designs, configures, validates, and governs cross-channel Adobe Journey Optimizer journeys using real-time events, profiles, segments, decisioning, consent rules, and personalized messaging. Integrates AJO with AEP, RTCDP, CJA, and AEM Assets while validating schemas, identity mappings, audience eligibility, orchestration performance, and downstream analytics. Translates business requirements into technical designs, supports QA and UAT, and documents deployment guides and operational runbooks.

Designs, configures, validates, and documents cross-channel Adobe Journey Optimizer journeys integrated with AEP, RTCDP, identity, event schemas, segmentation, consent, decisioning, and messaging. Implements email, push, SMS, in-app, and custom-channel activation; tests triggers, eligibility, identity matching, governance, and message rendering. Translates business requirements into scalable technical designs and supports enterprise architects, Adobe consultants, marketing teams, sprints, and UAT.

Lead enterprise go-to-market and sales for digital transformation initiatives, build pipeline with Adobe and Infosys partners, close complex multi-solution deals, drive revenue and forecasting, optimize sales process, and mentor the sales team to expand strategic partnerships and improve CRM-driven pipeline health.