Blue Acorn iCi

Senior AJO Technical Consultant

Posted Yesterday

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Hiring Remotely in United States

Remote

Senior level

eCommerce • Analytics

The Role

Designs, configures, validates, and documents cross-channel Adobe Journey Optimizer journeys integrated with AEP, RTCDP, identity, event schemas, segmentation, consent, decisioning, and messaging. Implements email, push, SMS, in-app, and custom-channel activation; tests triggers, eligibility, identity matching, governance, and message rendering. Translates business requirements into scalable technical designs and supports enterprise architects, Adobe consultants, marketing teams, sprints, and UAT.

Summary Generated by Built In

Position Overview
The Senior AJO Technical Consultant is a specialized Adobe Journey Optimizer expert responsible for designing, implementing, and validating orchestrated customer journeys that connect real-time data, decisioning logic, and content activation across channels.
This role sits at the intersection of AEP, RTCDP, identity, event modeling, segmentation, and message orchestration — bringing use cases to life through production-grade journey configuration inside AJO.
You will work closely with Enterprise Architects, AEP/RTCDP consultants, strategists, and Adobe teams to ensure that journeys are scalable, data-driven, compliant, and aligned to business outcomes.
Key Responsibilities
AJO Journey Implementation

Build and configure cross-channel journeys, including triggers, events, decision nodes, rules, conditions, and throttling logic.
Implement real-time, event-triggered workflows tied to identity and profile attributes.
Configure message templates, content fragments, offers, and personalization elements.
Validate journey paths, decisioning accuracy, and end-to-end orchestration performance.

Data & Decisioning Integration

Ensure AJO journey logic aligns with RTCDP segments, AEP datasets, and event schemas.
Validate AEP event datasets (timestamp, identity, eventType, schema mapping) used as AJO triggers.
Connect consent logic, suppression rules, and business constraints to journey decisioning.
Utilize AEP Query Service to test journeys, preview events, and validate audience eligibility.

Cross-Channel Activation

Configure email, push, SMS, in-app, and custom-channel actions.
Maintain content-to-data alignment via metadata from AEM Assets where applicable.
Manage channel-level constraints (frequency caps, quiet hours, channel eligibility).

Use Case Realization

Translate journey strategy and business requirements into technical designs.
Build operational workflows connecting:
Events → Profiles → Segments → Journeys → Messaging → Reporting.
Ensure journey activation supports downstream analytics in CJA.

Quality, Governance & Testing

Conduct QA on journeys: event triggers, identity matches, profile states, eligibility, fallback logic, and message rendering.
Validate consent and governance rules inside journey logic.
Identify risks tied to latency, event volume, identity stitching, or profile completeness.
Document configuration, runbooks, and deployment guides.

Collaboration & Delivery

Partner with:
- Enterprise Architects (design + data governance)
- RTCDP Consultants (segments + identities)
- AEP Consultants (schemas + datasets)
- CJA Consultants (measurement + validation)
- Client marketing/CRM teams
Provide hands-on support during sprints and UAT cycles.

Required Skills & Experience
Platform Expertise

AJO (core)
AEP/RTCDP integration
CJA for journey measurement
AEM Assets (content metadata dependencies)

Data Expertise

Event-based triggers
Decisioning rules & orchestration logic
Identity mappings (ECIDs, CRM IDs, cross-device identifiers)
Consent & governance models

Solution Expertise

End-to-end experience with journey orchestration, including:
- Building triggers
- Configuring actions
- Setting up rules & constraints
- Validation & QA
Exposure to AEP Query Service for event verification and audience testing

Preferred Experience

Multi-channel messaging systems
MarTech platforms (Marketo, Salesforce, Braze, SFMC)
JSON, APIs, Webhooks
Experience with real-time data activation at enterprise scale

Skills Required

Hands-on expertise with Adobe Journey Optimizer
Experience integrating Adobe Journey Optimizer with Adobe Experience Platform and Real-Time CDP
Experience with Customer Journey Analytics for journey measurement
Experience with Adobe Experience Manager Assets and content metadata dependencies
Experience implementing event-based triggers, decisioning rules, and journey orchestration
Experience with identity mappings, including ECIDs, CRM IDs, and cross-device identifiers
Experience with consent and governance models
Experience building triggers, configuring actions, setting rules and constraints, and performing validation and QA
Exposure to Adobe Experience Platform Query Service for event verification and audience testing
Experience with multi-channel messaging systems
Experience with MarTech platforms such as Marketo, Salesforce, Braze, or Salesforce Marketing Cloud
Experience with JSON, APIs, and Webhooks
Experience with real-time data activation at enterprise scale