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Develops integrated media plans across broadcast, digital, social, and out-of-home channels. Conducts audience, market, and competitive research; allocates budgets; creates flowcharts and authorization documents; coordinates campaign execution with buyers, vendors, analytics, and account teams; monitors pacing, spend, delivery, and performance; manages reconciliation and financial accuracy; presents recommendations to clients; evaluates emerging media opportunities; and improves planning processes.

Develops and executes paid social strategies across major platforms, managing campaign setup, launches, pacing, budgets, audiences, optimization, testing, and reporting. Analyzes conversion performance and customer journeys to improve targeting, creative, bidding, and investment decisions. Partners with planning, analytics, creative, digital, and account teams; provides platform expertise, mentors team members, evaluates emerging technologies and AI tools, and delivers client-focused recommendations.

Leads integrated media strategy, investment allocation, campaign planning, optimization, measurement, client advisory, financial stewardship, and contract management for major accounts. Oversees cross-functional execution, develops media planning teams, drives innovation, manages performance and profitability, and strengthens client relationships. The role requires 7–10 years of progressive media planning and buying experience across multiple channels, with travel up to approximately 10%.

Leads client relationships and strategic communications while translating marketing objectives into tactical plans and creative briefs. Coordinates integrated, multi-market campaigns, budgets, timelines, approvals, partners, and cross-functional teams. Monitors campaign performance and market trends, recommends optimizations, manages delivery risks, supports account growth, and mentors junior staff. Requires strong account management, project management, analytical, communication, and marketing planning skills.

Supports media plan development and campaign execution by maintaining planning documents, flowcharts, budgets, reporting systems, and campaign records. Gathers audience and competitive data, monitors pacing and delivery, assists with billing reconciliation, coordinates with planners, buyers, vendors, and internal teams, and prepares client reporting materials. The role emphasizes data accuracy, process adherence, campaign readiness, and development of foundational media planning expertise across multiple paid media channels.

Manages paid search campaigns across multiple client accounts, including keyword and ad development, promotions, bidding, budgeting, tracking, testing, optimization, feed management, reporting, and performance analysis. Builds client and vendor relationships, troubleshoots campaign issues, develops SEM strategies, and works with Google Ads, Bing Ads, and related marketing platforms. The role requires at least three years of SEM/PPC experience and may be remote with travel up to 15%.

Plans and manages paid search campaigns for client accounts, including keyword and audience research, ad copywriting, campaign setup, bid and budget optimization, pacing forecasts, conversion tracking validation, and performance reporting. The role interprets campaign data, communicates actionable insights, coordinates with media, analytics, creative, and client teams, and maintains campaign documentation and quality controls.