Job Summary
The Paid Search Manager oversees execution of search advertising campaigns for their clients. They will oversee day-to-day management of multiple client accounts, build strategy for the accounts and be responsible for the associated reporting and analysis. The goal for this position and team is achieving and exceeding client goals through executing best-in-class SEM practices. This is an exempt position.
Responsibilities
- Manages Paid Search media for clients across entertainment, lead generation, services, QSR, and retail verticals
- Responsible for executing strategy on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management
- Set up campaigns to include tracking for performance against targets and making optimizations consistently
- Pulling data, performing analysis and preparing weekly reports for clients
- Supports day-to-day communication with team, vendors and clients
- When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping
- Recommends testing strategies and optimizations to improve campaign performance
- Troubleshoots issues
- Develops relationships with clients and vendors by listening to the client’s goals and providing strategy and results that deliver on those goals
- Develops relationships with Google and Bing representatives
- Works daily in platforms such as Google Ads, Bing Ads, Search Ads 360, etc.
- Works as a part of a larger media team; participates in team meetings and brainstorms
- Key skills:
- Strong verbal and written communication skills
- Team player attitude
- Self-motivated and likes to learn new tools and technology
Qualifications
- 3+ years related work experience with managing SEM/PPC campaigns on Google and Bing
- Bachelor’s Degree or equivalent work experience
- Strong analytical skills with proficiency in Microsoft Excel
- Experience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc.
Preferences
- Experience with retail or service SEM accounts, agency experience
- Experience working across Performance Max, Demand Gen, and App campaigns
- This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 15% of the time.
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.
Skills Required
- 3+ years of related experience managing SEM/PPC campaigns on Google and Bing
- Bachelor's degree or equivalent work experience
- Strong analytical skills
- Proficiency in Microsoft Excel
- Experience with Google Ads, Bing Ads, Google Analytics, Search Ads 360, DoubleClick Manager, Kenshoo, or Marin
- Strong verbal and written communication skills
- Experience with retail or service SEM accounts
- Agency experience
- Experience with Performance Max, Demand Gen, and App campaigns
What We Do
Since 1981, Moroch has been the multi-unit and franchise marketing experts. Headquartered in Dallas, TX, we build brands through our local market insights, strategy, multicultural understanding, data and creativity. As an independent agency, we help our clients, including McDonald’s, Six Flags, Planet Fitness, Midas and more, create connections that last.
