Leads integrated media planning for client advertising campaigns, developing strategies, plans, presentations, and points of view across TV, radio, digital, streaming, OOH, and direct mail. Manages budgets, schedules, media buying execution, audience analysis, reach and frequency calculations, and media partner coordination. Supervises and mentors junior planners while guiding team strategy, maintaining client relationships, and ensuring effective campaign execution.

Manages end-to-end influencer campaigns for retail and health and wellness clients, including creator sourcing, vetting, negotiations, contracts, content briefs, approvals, paid amplification, client communication, activations, reporting, budgets, and platform administration. Requires independent campaign ownership, strong creator and client management, paid social knowledge, content judgment, and familiarity with influencer marketing tools. This contract role requires up to 20 hours weekly for at least three months, with occasional travel and flexibility during peak periods.

Develop and execute paid social media campaigns aligned with client goals, target audiences, and KPIs. Manage budgets, bids, campaign launches, and ongoing optimization across social advertising platforms. Analyze performance metrics, conduct A/B testing, create reports, and present insights to stakeholders. Collaborate with creative teams, media buyers, and account managers to deliver effective ad campaigns.