The Social Media Planner bridges creative storytelling and data analytics. You will analyze consumer behavior, map target audiences, allocate media budgets, and leverage self-serve ad platforms to achieve brand or performance objectives. Davis Elen is seeking a skilled social media planner to work alongside a highly skilled social media team to build social media campaigns that capture prospects’ attention and engage existing customers.
Responsibilities
- Campaign Strategy: Build comprehensive paid social media plans aligned with client goals, target demographics, and KPIs.
- Media Execution: Set up, launch, and manage ad campaigns across social networks (e.g., Meta Ads Manager, TikTok Ads, YouTube Shorts).
- Budget Management: Monitor daily/monthly media spending, manage bids, and ensure strict adherence to allocated budgets.
- Performance Optimization: Track real-time campaign metrics, conduct A/B testing on ad creatives and audiences, and optimize ongoing campaigns for lower cost-per-acquisition (CPA).
- Reporting & Analysis: Use tools like Google Analytics and native platform insights to build performance reports and present strategic insights to stakeholders.
- Cross-Functional Collaboration: Partner with creative teams to ensure ad copy and visual assets match campaign goals, and work with media buyers or account managers
Skills and qualifications
- Experience: 1-2 years of digital marketing experience, with a proven track record specifically in paid social media planning and buying.
- Platform Proficiency: Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Ads for Shorts
- Analytical Skills: Strong proficiency in data analysis, interpreting platform metrics, Excel, and Google Analytics.
- Communication: Exceptional presentation and relationship-building skills to pitch strategies to clients and collaborate internally.
- Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.
Skills Required
- 1-2 years of digital marketing experience with a proven track record in paid social media planning and buying
- Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Ads for Shorts
- Strong proficiency in data analysis, interpreting platform metrics, Excel, and Google Analytics
- Exceptional presentation and relationship-building skills
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
What We Do
Davis Elen is an advertising agency that partners with clients to solve marketing challenges within business dynamics. It focuses on building businesses, driving sales and delivering results through services including branding, creative, digital marketing, media, multicultural marketing, public relations, research and analytics, social media and strategy. Its clients include Toyota and McDonald’s, and it has experience across automotive, restaurants, retail, technology, travel and hospitality.
