Provides customers with a positive vehicle-buying experience through product knowledge, customer relations, needs assessment, follow-up, and sales expertise. Explains vehicle values, depreciation, features, accessories, and benefits while meeting dealership productivity standards. Maintains knowledge of inventory, follows safety procedures, conducts test drives, and builds repeat business and referrals. Requires a valid driver’s license, clean driving record, sales license eligibility, and strong communication skills.

Guide customers through online and in-person vehicle purchasing, match vehicles to their needs, create short-form digital content, use SMS and CRM tools, explain vehicle features and financing-related concepts, conduct follow-up, and deliver memorable vehicle handoffs. The role emphasizes relationship-building, transparent education, customer service, product knowledge, and sales performance. No prior automotive sales experience is required, but candidates need customer relations experience, a valid driver’s license, clean driving record, basic computer skills, and eligibility for a sales license.