Salesperson

Posted 2 Days Ago
Be an Early Applicant
35203, Birmingham, AL, USA
In-Office
Entry level
Automotive • Retail
The Role
Guide customers through online and in-person vehicle purchasing, match vehicles to their needs, create short-form digital content, use SMS and CRM tools, explain vehicle features and financing-related concepts, conduct follow-up, and deliver memorable vehicle handoffs. The role emphasizes relationship-building, transparent education, customer service, product knowledge, and sales performance. No prior automotive sales experience is required, but candidates need customer relations experience, a valid driver’s license, clean driving record, basic computer skills, and eligibility for a sales license.
Summary Generated by Built In

Ditch the "Car Salesman" Stereotype. Become a Trusted Guide.

We are hiring an sales consultants who cares more about people than just closing deals. If you are tired of the old-school, high-pressure dealership culture and want to build a lucrative career based on honesty, relationships, and cutting-edge tech, you belong here. 

What You’ll Do

  • Humanize the Buying Journey: Guide customers through online and in-person vehicle exploration, matching cars to their actual daily lifestyle needs.
  • Master the Digital Showroom: Create authentic, short-form video content and follow up with transparency using modern SMS and CRM tools.
  • Deliver "Instagram-Worthy" Delivery Days: Turn the exciting moment of buying a car into a memorable, and celebration worthy event for the customer.

Ready to Drive Your Career Forward?

No previous automotive sales experience? No problem. We look for character, energy, a LOVE for learning and communication skills—we can teach you the rest. 

JOB DUTIES 

  • Sales efficiency through product knowledge, company standards, and customer/company expectations 
  • Keep abreast of incoming inventory, features, accessories, etc. and how they benefit the customer 
  • Know and understand equity and values, and be able to explain depreciation to the customer 
  • Customer relations 
  • Team efforts
  •  Follow up 
  • Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor 
  • Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.  

POSITION REQUIREMENTS 

  • High School Diploma or GED 
  • Customer relations experience 
  • Must be able to qualify for a Sales license 
  • Valid driver’s license 
  • Clean MVR – Demo vehicles (including test drives) 
  • Exceptional industry knowledge – makes, models, features, etc. 
  • Professional appearance 
  • Basic computer skills 
Qualifications

CHARACTERISTICS 

  • Modesty – customers do not respond well to bravado and arrogance 
  • Conscientiousness 
  • Achievement Orientation 
  • Self-Motivated - Not easily Discouraged 
  • Business acumen – focused on building repeat customers & referrals 
  • Excellent Listener 
  • Accountability     

SKILLS & QUALIFICATIONS

  •  Ability to decipher quickly customer needs.
  • Listens more than they speak 
  • No supervisory responsibility 
  • Regular and substantial contact with others
  • Contacts usually involve discussions related to policies and programs and may include proposal or presentation writing, negotiation with vendors, and the like.
  • Handles sensitive, complex, and/or confidential information. 
  • Requires moderate interpersonal and communication skills to ensure that customer requests or needs are met.
  • Acknowledges and clarifies customer inquiries, requests, or complaints to ensure that needs are identified, documented and addressed. 
  • Tasks are multiple and focus more on single processes. Work is sometimes standardized and sometimes varied.
  • There is no responsibility for budget, revenues and/or expenditures. 
  • Performs duties within scope of general Company policies, procedures and objectives.
  • Analyzes problems and performs needs assessments.
  • Uses judgment in adapting broad guidelines to achieve desired result.
  • Regular exercise of independent judgment within accepted practices.
  • Makes recommendations that affect policies, procedures and practices.
  • Refers exceptions to policy and procedures to the supervisor.   
  • A Natural Connector: You actively listen, find common ground easily, and treat customers like neighbors, not targets.
  • Tech-Savvy & Forward-Thinking: You understand the modern digital landscape. You're comfortable creating quick walkaround videos or using social media to highlight cool vehicle features.
  •  An Educator, Not a Negotiator: You prefer helping buyers navigate options, transparent pricing, and EV/hybrid tech over playing "pricing games."
  • Driven by Growth: You want to build a personal brand within our dealership network.

PHYSICAL REQUIREMENTS 

  • Work involves some exposure to moderate risk of accident and requires following basic safety precautions. 
  • Position requires occasional or frequent moderate physical activity which includes 40% walking, 45% standing, 5% lifting, and 10% sitting. 

Skills Required

  • High School Diploma or GED
  • Customer relations experience
  • Ability to qualify for a sales license
  • Valid driver's license
  • Clean motor vehicle record for demonstrating vehicles and conducting test drives
  • Exceptional knowledge of vehicle makes, models, and features
  • Professional appearance
  • Basic computer skills
  • Strong communication and interpersonal skills
  • Ability to create short-form vehicle videos and use social media
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The Company
150 Employees
Year Founded: 2023

What We Do

Hallmark Auto Group is a Birmingham, Alabama, automotive dealership group selling new and pre-owned cars and trucks. It helps customers explore financing options and provides online service scheduling, maintenance, repairs, and parts through its service and parts departments. The company emphasizes a convenient purchase process, competitive pricing, and customer satisfaction, serving buyers with varied credit histories and vehicle needs across its local dealership operations.

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