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Develops and oversees marketing, public relations, promotional, referral, and guest-relations programs for a senior care community. Generates and follows up on leads, conducts tours and seminars, supports admissions, tracks marketing metrics and move-ins, maintains marketing materials and plans, and evaluates lead sources. The role also supports website-generated leads, community engagement, resident satisfaction follow-up, and compliance with facility safety and resident-rights procedures.

Manages the assisted living community’s business office, including communications, resident billing, accounts receivable and payable, petty cash, financial records, payroll, hiring paperwork, employee records, compliance documentation, supplies, and clerical operations. Supports residents, families, vendors, regulatory agencies, and staff while maintaining confidentiality and HIPAA compliance. Acts for the Administrator or Executive Director when absent and helps ensure quality care, regulatory compliance, and smooth community operations.

Manages the assisted living community’s business office, including communications, resident billing, accounts receivable and payable, petty cash, payroll, HR records, hiring paperwork, compliance documentation, supplies, and clerical operations. Maintains confidentiality and accurate financial and personnel records, supports residents and families, coordinates with vendors and regulators, and assumes community operational responsibilities when the Administrator is absent.

Provides administrative and organizational support to the COO, including scheduling, correspondence, report preparation, phone and email communication, meeting notes, presentations, filing, visitor assistance, and confidential information handling. Coordinates office procedures, resolves administrative issues, improves systems, and supports the development of administrative staff while managing multiple priorities.