The Role
Develops and oversees marketing, public relations, promotional, referral, and guest-relations programs for a senior care community. Generates and follows up on leads, conducts tours and seminars, supports admissions, tracks marketing metrics and move-ins, maintains marketing materials and plans, and evaluates lead sources. The role also supports website-generated leads, community engagement, resident satisfaction follow-up, and compliance with facility safety and resident-rights procedures.
Summary Generated by Built In
OverviewEstablish models, generate and conduct tours; convert leads to tours. Follow up generated leads in person, by telephone and by mail; convert to tours. Document number of leads, tours and move-ins on a weekly basis; report to ED/Administrator at community and corporate office. Track success of lead generation sources, follow-ups and move-ins. Set and track goals for daily call backs to prospective residents, influential contacts and others with interest in the facility. Conduct pre-admission assessment as part of admission process. Admit move-ins and follow up on them with satisfaction surveys. Develop and procure business cards, letterhead and all marketing materials; monitor inventory to ensure adequate supply. Develop and maintain a referral list and make calls on referrals. Maintain and update marketing plan. Conduct marketing focus groups with community, residents and family members. Select and procure public relations' material and monitor inventory to insure adequate supply; evaluate its effectiveness in generating leads. Conduct seminars for the community on Assisted Living. Facilitate community use of appropriate areas. Assist with website development and follow up leads generated by website. Research and stay current with industry trends. Develop and oversee guest-relations program with staff. Perform other duties as required by circumstances. Help maintain the self-respect, personal dignity and physical safety of each resident. Be familiar with and able to apply all the home's accident, fire safety, OSHA and emergency procedures. Be familiar with the Adult Care Home Residents' Bill of Rights and assist residents with exercising these rights. Assure careful treatment of Adult Care Home equipment and utilization of supplies. Be responsible for reading and adhering to all Adult Care Home and employee policies. Participate in job-related continuing education as required by ED/Administrator. Qualifications
Must have a High School Diploma or GED; however, some college is preferred. Must possess proven skills in sales, written and verbal communication, organization and evaluation. Must have the ability and willingness to perform cold calls and telephone sales calls. Must possess good computer skills with emphasis on working in spreadsheets. Must be goal oriented and competitive. Must secure two-step tuberculin skin test (first test prior to hire and second test within two weeks of first test). Must have no substantiated findings on the NC Personnel Registry or Health Care Program. Must have clear SBI and DMV records and maintain this status during period of employment.
Develop and oversee marketing plan, public relations' programs and all promotional tools required to successfully operate Victorian Senior Care and to maintain community census.
ResponsibilitiesMust have a valid NC Driver's License.
Must have had at least 8 years of driving experience, as this is a requirement of company's liability insurance carrier.
Skills Required
- High school diploma or GED
- Some college education
- Proven sales skills
- Strong written and verbal communication skills
- Organizational and evaluation skills
- Ability and willingness to perform cold calls and telephone sales calls
- Good computer skills, especially spreadsheet use
- Goal-oriented and competitive disposition
- Two-step tuberculin skin test
- No substantiated findings on the NC Personnel Registry or Health Care Program
- Clear SBI and DMV records
- Valid North Carolina driver's license
- At least eight years of driving experience
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The Company
What We Do
Victorian Senior Care operates senior housing communities in North Carolina, offering independent living, assisted living, memory care, and respite services. The family-owned and operated organization emphasizes individualized, comprehensive care, family involvement, community outreach, staff development, and compassionate service. Its mission is to create home-like communities, deliver superior care and services, and surround each resident and family with love and support.
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