Develops sophisticated visual concepts and campaigns across print, digital, social, web, email, direct mail, signage, and multimedia. Creates and enhances visual assets using advanced Photoshop, Generative AI, and emerging creative technologies. Extends campaigns across formats, edits and repurposes multimedia, prepares production-ready files, and collaborates with Marketing partners to maintain brand consistency. Manages multiple creative assignments, deadlines, assets, and production details.

Creates and optimizes SEO-driven content for luxury senior-living communities, including articles, blogs, guides, ads, brochures, PR pieces, and video scripts. Audits and refines the content library, develops topic clusters, conducts keyword and competitive research using AI tools, and improves qualified engagement and conversions. Collaborates with Marketing, Sales, residents, clinicians, and subject-matter experts to produce accurate, compelling content aligned with the brand voice and affluent target audience.

Manage full-cycle recruiting from job posting through onboarding, partnering with hiring managers to define staffing needs and selection criteria. Source candidates through diverse channels, oversee postings and recruitment marketing, analyze recruiting metrics, maintain ATS records, develop job descriptions and interview questions, support offer processes, attend hiring events, build candidate pipelines, engage schools, and train managers on ATS use and interviewing.