Leads business development and revenue growth for the NWSL by selling partner programs, marketing activations, and commercial platforms. Develops solutions with Partnerships, Marketing, Broadcast, and PR teams; engages senior marketing executives; manages agency relationships; oversees reporting; leads partner events; and builds relationships across sports marketing, advertising, and media agencies.

Provides administrative and strategic support to the Chief Legal Officer and Vice President of Sporting. Responsibilities include managing schedules and travel, coordinating meetings, preparing executive materials, tracking action items, facilitating cross-functional projects, managing communications, documenting workflows, and supporting document retention while maintaining confidentiality and discretion.

Leads the NWSL’s league-wide content strategy across social, video, editorial, owned, and paid channels. Oversees content production, distribution, audience growth, partnership integration, performance measurement, and platform innovation. Builds a distinctive fan-first brand voice, develops scalable workflows, manages internal and external teams, and uses analytics to optimize reach, engagement, monetization, and conversion.