Generate and maintain referral sources for home health and hospice, achieve sales/volume goals, coordinate patient referrals and pre-admission reviews, develop marketing plans, track referrals and competitive landscape, attend events and trainings, and maintain compliance and documentation using CRM and other technologies.

Develop and maintain referral sources, generate and coordinate patient referrals and intakes for home health and hospice, execute marketing plans, track referrals and competitive data, support sales goals, use CRM and technology to document activities, and maintain community and professional relationships.

Lead regional business development to meet revenue, admissions, and census goals by developing sales and marketing programs, managing budgets, coaching sales teams, overseeing CRM use, cultivating referral relationships, conducting market research, and contributing to strategic planning and reporting to drive community growth.