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Serve as embedded BI lead for a divisional sales book, delivering actionable insights from syndicated and commercial data, leading opportunity analysis, training field teams, supporting Power BI reporting, and translating complex data into executive presentations to drive sales performance and planning.

Lead end-to-end category insights for strategic account chains using syndicated, retailer POS, and internal data. Develop analyses, reporting, and recommendations to drive sales and profit, partner with sales and BI, support category reviews and business planning, and present insights to stakeholders.

Partner with national and strategic accounts to develop and execute insight-driven promotional programs and activations across on- and off-premise channels. Build custom sales materials, coordinate events and tastings, measure program effectiveness with sales data, and collaborate with Sales, Brand Marketing, BI, Finance, Creative Services, and distributors.

Serve as embedded BI partner for an assigned division, delivering actionable commercial insights from syndicated and internal data, leading opportunity analyses, training field teams, supporting Power BI reporting, and translating complex data into executive presentations to drive sales performance and program ROI.

Manage and execute the national incentive calendar, commercialization of product innovations, and annual planning. Coordinate timelines, templates, distributor registrations, and cross-functional deliverables between sales, marketing, finance, and BI to ensure timely execution and enable sales with marketing materials.

Lead commercial profitability and pricing strategy across Palm Bay's brand portfolio. Set pricing architecture, trade-spend budgets, and distributor contract governance; institutionalize pricing discipline across divisions; partner with Sales and Marketing on launches; manage and scale the RGM and commercial finance teams; oversee TPM and promotional ROI reporting; defend field-level margins and support M&A and market-entry economics.

Lead distributor relationships and regional strategy for California and Hawaii. Own annual volume and profit plans, pricing, budgets, and distributor business reviews. Coach and align District Managers, launch new items, run market events, and use data to drive performance and corrective plans. Highly visible in-market role with significant travel and stakeholder engagement.

Act as an embedded commercial finance business partner supporting regional and national brand P&L, trade spend accuracy, pricing and promotional analysis, distributor reconciliations, forecasting, and presenting financial reviews to sales, brand teams, and distributor partners.

Lead development and execution of trade and consumer marketing strategies for wine portfolio to drive distribution, visibility, and sell-through across retail and on‑premise channels. Manage budgets, channel analysis (Nielsen, VIP/KARMA, distributor data), trade programs, chain account marketing, trade events, and 1-2 direct reports while partnering with Sales, Brand, Finance, and Operations.