Build member relationships, provide personalized financial guidance, open and service deposit accounts, assist with consumer lending and loan closings, process transactions, educate members on digital banking, resolve account issues, and recommend suitable financial products while supporting branch operations and regulatory compliance.

Support planning and executing integrated marketing campaigns across digital and traditional channels. Design graphics and content, manage website CMS, social media, and digital ads. Monitor performance with GA4/GTM and analytics, produce reports, assist email marketing and CRM tasks, coordinate photography/videography and basic video editing, and collaborate with internal teams while ensuring brand and regulatory compliance. Leverage AI tools and stay current on marketing best practices.

Lead the Business Solutions team to align technology, data, and innovation with organizational goals. Oversee business applications, database administration, BI/analytics, automation, and vendor relationships. Drive cross-functional projects, governance, and continuous improvement to enhance operational efficiency and member experience.