Lead and execute HARP's digital strategy to grow brand awareness and online fundraising. Manage content creation, website and social channels, paid advertising, SEO, analytics, and campaign coordination. Supervise the Digital Fundraising Specialist, oversee creative assets, ensure brand consistency and accessibility, and provide performance reporting and optimization.

Lead digital fundraising campaigns (Giving Tuesday, year-end, monthly), manage email marketing and donor journeys, run social and paid ad strategies, optimize website giving, analyze performance, and report insights to grow donor engagement and revenue.