Lead digital marketing strategy across SEM, SEO, paid media, and website optimization. Own analytics and GA4 tracking, develop dashboards tying activity to revenue, champion the CDP for segmentation and activation, optimize UX/CRO, guide vendors, and continuously test to improve marketing performance and digital customer journey.

Rotational management training across service, parts, body shop, accounting, and sales (29–48 months). Gain hands-on experience with customer interactions, scheduling, estimates, DMS, accounting tasks, sales processes, and team leadership while proposing improvements and participating in community service.

Manage inbound/outbound calls and appointment setting to drive sales and customer satisfaction. Maintain product knowledge, create specials with Service/Parts and digital marketing, use retention and marketing tools, and support dealership goals for CSI and profitability.