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Own end-to-end social content: plan and execute video and static posts, maintain a detailed content calendar, coordinate cross-functional and legal/medical approvals, manage community and influencer partnerships, and report weekly performance metrics to optimize strategy.

Manage HR lifecycle processes including onboarding and compliance while also leading technical and non-technical recruiting across multiple regions.

The Performance Marketing Manager will manage paid acquisition across various ad platforms, optimize conversion rates, and build lifecycle marketing strategies to enhance customer retention and reduce churn.

The Head of Performance Creative will manage the full creative process of paid advertising across various platforms, producing ad creatives, writing copy, and optimizing conversions, while directly working with co-founders to achieve business goals.

Write sharp, on-brand short-form comedy scripts and concepts for TikTok and Instagram Reels; develop recurring formats and characters; collaborate with creative staff and on-camera talent; pitch weekly ideas; adapt voice/timing for talent; ensure content follows FDA/FTC compliance; optionally appear on camera.

Create short-form, UGC-style content as the on-camera face to grow LumiMeds’ TikTok and Instagram. Collaborate on scripts and concepts, rapidly test formats, produce paid-ad and organic videos, track performance, stay on top of trends, and ensure content complies with FDA marketing constraints.

Build and run LumiMeds' affiliate program end-to-end: recruit and onboard affiliates, negotiate commission structures, activate and optimize partners, ensure fraud/compliance and brand safety, report performance (patients, CAC, ROAS, LTV), and test adjacent partnership models.

The role involves owning paid acquisition and funnel performance by designing structured A/B tests, managing campaigns, and optimizing CAC and conversion rates.

Lead the creative process for paid advertising across multiple platforms, producing high volumes of ads and optimizing strategies to drive conversions. Manage copywriting, design, and video editing while collaborating with co-founders to align creative output with business goals.