Develop and execute SEO strategies for automotive dealership clients to increase organic traffic, leads, visibility, and ROI. Manage multiple client accounts, optimize website content and structure, implement technical SEO improvements, monitor rankings and backlinks, and report performance using analytics tools. Collaborate with account managers, writers, developers, and designers while maintaining current knowledge of SEO best practices and algorithm updates.

Leads a team of paid search specialists while managing selected automotive client accounts across Google Ads, Meta, and Microsoft Ads. Develops and optimizes paid media strategies, analyzes performance metrics, recommends budgets and bidding approaches, maintains campaign quality standards, improves team workflows, and ensures brand, compliance, and co-op requirements. Coaches team members, collaborates with account managers and creative teams, and stays current with advertising platform updates and digital marketing trends.