Role: SEO (Search Engine Optimization) Specialist
Employment Type: Full-Time
Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week
Travel: None
About The Role
In this role, you’ll be responsible for developing and executing SEO strategies that drive high-quality organic traffic and generate leads for our automotive dealership clients. Your work will directly support our clients’ goals of increasing visibility, attracting more car shoppers, and improving ROI through strong search performance.
You’ll bring a mix of creative thinking and analytical skills to the table — identifying opportunities for growth, optimizing on-site content and structure, and ensuring SEO best practices are implemented across client websites. The ideal candidate is experienced in SEO for local businesses, understands how to increase organic traffic while maintaining engagement and conversion metrics, and is excited to work in a fast-paced industry and client-focused environment.
Requirements:
- Minimum 3 years experience in SEO
- Minimum 3 years experience working hands-on in Google Analytics
- Experience with Google Search Console, Google Business Profiles to analyze website performance
- Minimum 3 years experience working with SEO tools like Moz, SEMrush, Ahrefs, Screaming Frog, etc.
- Experience working within CMS platforms like WordPress
- A deep understanding of SEO best practices
Responsibilities:
- Develop and execute SEO strategies to increase organic traffic and lead generation for client websites
- Manage and prioritize SEO efforts across your own portfolio of client accounts, balancing multiple projects and deadlines
- Work closely with client account managers to understand client goals and expectations and integrate these into your SEO strategy
- Collaborate with content writers, developers, and designers to implement on-page SEO best practices and technical improvements
- Measure and report on SEO performance using data from Google Analytics, Google Search Console, and our internal reporting tools
- Monitor keyword rankings, website traffic, backlinks, and other SEO indicators to identify trends and opportunities
- Make on–age SEO and structural updates directly within various client CMS platforms
- Stay current with SEO best practices, algorithm updates, and emerging tools through ongoing training and professional development
The Ideal Candidate:
- Is eager to learn quickly, ask questions, and grow within a collaborative team
- Has a strong interest in the automotive industry and a desire to understand all aspects of digital marketing
- Brings fresh ideas to the table and follows through with thoughtful execution
- Is highly organized, able to prioritize multiple projects, and comfortable working alongside our co-founders to meet deadlines
- Works well with others and contributes to a positive, team-oriented culture
- Is passionate about digital marketing and excited to make an impact through SEO
- Is both creative and strategic — able to develop and execute SEO strategies while helping shape and refine internal processes
- Has a deep understanding of SEO fundamentals, search engine behavior, and digital marketing best practices
- Is highly proficient with GA4, Google Search Console, Google Business Profiles, and SEO tools like SEMrush and Screaming Frog
The First 90 Days:
- You’ll be fully supported as you ramp up and immerse yourself in Make & Model’s SEO approach, tools, and client work
- Work closely with current SEO team members to understand the day-to-day responsibilities, strategies, and technical processes that drive performance for our clients
- Collaborate with account managers to gain insight into the automotive industry, our clients’ businesses, and their goals and expectations
- Learn what high-quality work looks like at Make & Model and the standards we uphold across every client and campaign
- Become familiar with the tools, platforms, and systems we use to manage SEO projects, track performance, and communicate effectively as a team
- Begin taking full ownership of your own portfolio of clients — managing multiple accounts independently and executing strategies that align with client goals and our internal benchmarks
By the end of your first 90 days, you’ll be well-equipped to manage your own accounts with autonomy, clarity, and the support of the team behind you.
Compensation and Benefits
- Your final compensation will be determined by your experience level and skillset
- Compensation is reviewed annually
- Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
- Simple IRA + 3% Matching Opportunity
- 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company.
- Paid Holidays
- Continuous Training Opportunities
- Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 7:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours
Skills Required
- Minimum 3 years of experience in SEO
- Minimum 3 years of hands-on experience with Google Analytics
- Experience with Google Search Console
- Experience with Google Business Profiles
- Minimum 3 years of experience with SEO tools such as Moz, SEMrush, Ahrefs, or Screaming Frog
- Experience working with CMS platforms such as WordPress
- Deep understanding of SEO best practices
- Proficiency with GA4, Google Search Console, Google Business Profiles, SEMrush, and Screaming Frog
What We Do
Make & Model Marketing is an automotive digital marketing agency based in Cleveland, OH. We offer digital presence management to make sure you present your dealership the way you want to be seen by customers. We do this by providing analysis, strategy, and creatives services. Our founders have spent their entire lives in the automotive industry and hope to bring their digital marketing and automotive retail knowledge to your dealership.
