Manage and execute trade marketing strategies to drive distribution, brand awareness, shopper engagement, and sales. Build and maintain distributor and retailer relationships; develop customer-specific promotions, in-store activations, and digital shelf content; analyze syndicated and sales data to measure ROI and inform business planning. Coordinate cross-functionally and manage agencies to deliver programs on time and within budget.

Lead brand strategy and execution for the Bread & Butter portfolio, owning positioning, digital media, influencer programs, and agency management. Drive ROI measurement, P&L accountability, depletion/scan data analysis, new product launches, cross-functional alignment, and support sales and tasting room activation. Mentor a Marketing Specialist and deliver volume, share, and profit objectives.