Leads creative development for global wine brands across print and digital channels. Manages designers, agencies, freelancers, workflows, timelines, budgets, brand standards, production, and final deliverables. Partners with marketing and cross-functional teams, develops brand systems and campaign assets, reviews production files, maintains vendor relationships, and contributes hands-on design execution. Requires strong print production, digital design, creative leadership, project management, and proficiency with Adobe Creative Cloud and Microsoft tools.

Lead brand strategy and execution for the Bread & Butter portfolio, owning positioning, digital media, influencer programs, and agency management. Drive ROI measurement, P&L accountability, depletion/scan data analysis, new product launches, cross-functional alignment, and support sales and tasting room activation. Mentor a Marketing Specialist and deliver volume, share, and profit objectives.