Own customer lifecycle marketing across 12 international markets, including onboarding, activation, retention, loyalty, churn prevention, and reactivation. Build automated email and push journeys, manage segmentation and personalisation, coordinate localisation, monitor deliverability and compliance, and analyse campaign performance. Partner with Product, Analytics, and IT on data requirements, testing, and optimisation. The role is hands-on and focused on improving conversion, retention, revenue, and customer lifetime value.

Own CXM’s global organic and paid social media strategy across markets. Responsibilities include managing content calendars, publishing content, community management, Meta paid campaigns, budget and creative optimisation, performance analytics, reporting, cross-functional collaboration, and developing scalable processes. The role is hands-on and will eventually coach local social media managers while consolidating regional social presence into a consistent global brand operation.

Lead end-to-end MT4/MT5 platform operations: audit current setup, establish uptime and incident baselines, implement monitoring/observability, develop runbooks and recovery playbooks, lead production incident response and RCA, build and run a 24/7 operations team, manage vendor relationships, and transition platform operations in-house.