Leads the North American ecommerce function, managing a five-person regional team and owning trading performance, commercial planning, digital merchandising, CRM, conversion, customer experience, and profitability. Coordinates Ecommerce, Community, PR, Operations, Marketing, Merchandising, Finance, and global technology teams. Oversees regional trading calendars, identifies market opportunities, aligns local activity with global brand direction, and presents performance insights and recommendations to leadership.